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When there's Big News in the Whole Grains Council, we send out a press release and post it in the press release section of this website. But every day, the momentum of whole grains moves forward in many smaller ways, which you can read about here. Come back often, and see what's new, or subscribe with our RSS feed.

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Q&A With a Whole Grain Hero!

July 16, 2014

Several months ago, we heard from an enterprising young whole grain hero telling us about a project that warmed our whole grain hearts so much that we wanted to share it. A recent graduate of Ashley Hall High School, Madeline Leadem began a senior project to expose people to the power of whole grains – a project that we mentioned when we first heard about it and later when Madeline gave us an update in April.

Choosy Kids Choose Whole Grains

July 9, 2014

“My kids are picky eaters. They won’t eat whole grains.” Parents who make that assumption may want to rethink things, thanks to new research from the University of Florida, showing kids are quick to gobble up tasty whole grain choices.

To carry out the research, Allyson Radford (a graduate student at the time) paired up with two faculty members, assistant professor Wendy Dahl and professor Bobbi Langkamp-Henken, in the University’s food science and human nutrition department. Kids and their families were given a variety of whole-grain or refined-grain foods for home consumption, including pasta, rice, and bread, and were supplied with whole- or refined-grain snacks at school.  

Whole Grain GOAL!

July 2, 2014

I think we can all agree that we’ve had a touch of World Cup Fever here for the last several weeks! Cynthia’s blog may have tricked you last week with her title Denmark Wins the World Cup (of Whole Grains) about the impressive whole grain consumption in Denmark but no fooling this week: I’m here to talk about soccer … and whole grains too, of course! 

Denmark Wins the World Cup (of Whole Grains)

June 25, 2014

At a time when so many of us are focused on a certain sports event taking place in Brazil, you may somehow have missed a big victory scored by the Danes in a contest more near and dear to our hearts: Denmark may well have captured the title of worldwide whole grain consumption champions.

According to Rikke Iben Nees, Campaign Manager for the Danish Whole Grain Partnership (the rough equivalent of our Whole Grains Council), Danes now average 63 grams of whole grain intake a day, and 30% of the Danish population now eats that country’s recommended amount of 75 grams of whole grain per day.

Whole Grains: Good Mood Food!

June 18, 2014

We all know that eating well and taking care of your body can improve your physical health but did you know that it can also improve your mental health? Studies have shown that diets high in fruits, vegetables, seeds, nuts and – you’ve got it – whole grains can help reduce mood swings, anxiety, and depression. 

Many whole grains are naturally rich in an amino acid called tryptophan, which your body needs to produce serotonin and melatonin. Serotonin, the “feel-good hormone,” improves mood and relaxes brain and body, while melatonin helps establish and maintain steady sleep cycles. It’s easy to see why foods high in tryptophan may help keep depression at bay and promote healthy sleeping patterns that are very important to mental well being and health. 

WIC Program Finalizes Whole Grain Rules

June 11, 2014

Earlier this spring, USDA finalized changes to the WIC (Women, Infants and Children) supplemental feeding program. The updates – first proposed in December 2007 – became effective in October 2009. Although at this point they were still considered “interim rules,” subject to final comments and tweaks, their provisions for offering more fruits, vegetables, whole grains and other healthy foods hit the ground running.

Grains, Coming to a Field Near You

June 4, 2014

 As you dig into your morning cereal or lunchtime grain salad, do you ever have that moment of “but where do my grains come from?” We all enjoy deliciously hearty whole grains but do we ever take the time to think of where they really grow and the farmers who grow them? We sort of vaguely know they come from a gloriously green field, some bucolic farm where stalks of grain gracefully dance in a warm breeze…and then poof, the grains are magically on our plates. 

NRA Showcases Whole Grains

May 28, 2014

Every year the NRA (that’s the National Restaurant Association – not the guns one) holds its annual convention in Chicago in May. With nearly 2,000 exhibitors and upwards of 60,000 people, it’s an enormous show. My job was to see and taste it all, in three days. In today’s blog, I’ll share the whole grain highlights with you.

One theme that was very evident on the show floor was an increasing attention to different and less common grains. At past shows, whole wheat bread and brown rice were perhaps the most obvious torchbearers for whole grains. We love ‘em both, but what a delight to see more whole grains represented, in more different forms.

Grain: From Field to Flour

May 21, 2014

In a charming town tucked in the northwest corner of Ohio lies Historic Sauder Village, a little piece of history that will take you back in time to the old ways of the old days. Sauder Village offers a unique experience that goes beyond typical reenactments; from sheep shearing in the traditional way to harvesting and preserving in the fall, the Village offers a glimpse into life in a much simpler time. But where do whole grains fit in here?

Sales of "Stamped" Products are Up!

May 14, 2014

Products using the Whole Grain Stamp continue to play a growing role in supermarket sales. If you’ve been keeping your eyes open in the grocery aisles, you’ve probably observed the proliferation of the Stamp for yourself. But we’ve got more than anecdotal evidence: we’ve got hard data showing the increased sales of Stamped products.

This evidence comes from an organization called SPINS, the leading provider of retail sales data and analytics for the Natural, Organic and Specialty Products industry. SPINS has long tracked the sales of better-for-you products in both natural and conventional channels and now, through a partnership with IRI, they are expanding their tracking to even more outlets; today their numbers cover about 58% of an estimated $81.2 billion in US sales of natural/organic products.


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