whole grain news



When there's Big News in the Whole Grains Council, we send out a press release and post it in the press release section of this website. But every day, the momentum of whole grains moves forward in many smaller ways, which you can read about here. Come back often, and see what's new, or subscribe with our RSS feed.

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Got comments on any of our WGC Blog items? We'd love to hear from you.

Charts and graphs and stats, OH MY! Tracking Stamp Success

April 11, 2012

Crunching numbers might not be as enjoyable as crunching popcorn, but being able to watch and track the success of our Whole Grain Stamp Program is, in fact, pretty cool. (And, we have to admit, more fun than crunching numbers for our taxes this week!) Our conclusion after poring through the data? We’re helping millions of consumers find whole grain products, and spurring manufacurers to create more and better products.

WGC Featured on New Oldways Site

April 11, 2012

Oldways, the nonprofit organization that founded and manages the Whole Grains Council, has launched a beautiful new website showcasing all of its major programs – including the WGC.

Here's a peek at the Home Page, where whole grains are featured in one of the rotating photos. There are links, of course, to major topics, and also "doors" to resources for different groups that benefit from Oldways educational programs and materials.

WG Sampling on a Duck Boat!

April 4, 2012

Happy Whole Grain Sampling Day! We spent most of the day today tooling around Boston in a commandeered Duck Boat, handing out whole grain samples to everyone we met. Duck boats attract attention even when they aren't proclaiming Whole Grain Sampling Day, so you can imagine the attention we garnered with our special banners and t-shirts.

Here we are, at 7:15 this morning, getting our Duck Boat ready to roam the streets. While we were still packing up and tying the banners on, a bicyclist whizzed by shouting, "Where are my samples?" We invited him to double back and handed him a delicious blueberry muffin top from Muffintown. (That's Roger Piffer, e-commerce Marketing Director at Muffintown, in the background.)

Popcorn: The Perfect Snack Food

March 28, 2012

“Popcorn may be the perfect snack food,” University of Scranton, Pennsylvania, chemist Joe Vinson says. How many of you have been waiting to hear these words? I know I have. Vinson goes on to say, “It’s the only snack that is 100 percent whole grain…[and has] antioxidants and a lot more fiber than most other vegetables and fruits.”  Not to mention it’s minimally processed and low calorie! Antioxidants and fiber? In popcorn? Let’s clear a few things up.

Weight Loss, Decreased Fat with Whole Grain

March 19, 2012

Switching to whole grains may reduce body fat and aid heart health, according to scientists at the University of Copenhagen who reported their work in the Journal of Nutrition. In a twelve-week, randomized clinical trial, they asked 79 overweight or obese postmenopausal women to eat a calorie-restricted diet the grain part of which incorporated either 480 calories of refined grain foods or the same amount of whole grain foods. Those eating the diet with whole grains lost more weight (3.6kg vs 2.7kg) and saw a more significant decrease in body fat (3% reduction vs 2.1%) compared to those eating refined grains. Cholesterol levels increased 5% in the refined group, highlighting the heart benefits of choosing whole grains instead of refined.

Whole Grain Pairings

March 16, 2012

You might be asking yourself, “I’ve heard of wine and cheese pairings, but I’ve never heard of whole grain pairings.  That’s because I made it up.  I was thinking of all the yummy whole grains we talk about and sure, we share recipes, but what we really need is a real simple guide to pairing whole grains with other ingredients to maximize their flavor and health potential.

Pasta & Tomatoes.  It’s no accident that these two are often seen together on dinner plates everywhere; this combination is popular in almost every culture.  Start with a whole grain pasta like whole wheat and toss with a can of diced tomatoes for a dose of lycopene, a powerful antioxidant shown to prevent some cancers.  In season, fresh tomatoes are a delight, but the canned varieties surprisingly contain more lycopene than raw tomatoes. A simple, yet successful marriage. 

A Happy (Whole Grains!) Birthday

March 7, 2012

The last few weeks have seen several birthdays here in the Whole Grains Council and Oldways office and as I’m learning (I’m still in my first couple of months here), we know how to celebrate. And celebrate we did!  Let’s just say there wasn’t a shortage of delicious snacks and very festive noise makers, because what’s a party without a noise maker? (Full disclosure: the noise makers didn’t exactly work when it came to making noise but they looked awfully festive!)  

Quinoa Fest 2012

February 14, 2012

Finally, a forecast of snow in this strangely springlike winter. In the fondest hopes of getting snowed in, my friend and I invited a gaggle of friends over for a “snowed-in” party.

Cue Saturday evening: no snow, no food planned and the two of us blowing through the kitchen like a tornado, ripping open cabinets, scouring the fridge and scavenging in the pantry. What did we come up with? 



Feed a Cold

February 10, 2012

The medical advice to “Feed a cold and starve a fever” dates back to about the mid-sixteenth century.  While today’s scientists aren’t so sure about starving a fever, most medical and nutrition experts will tell you your body needs lots of fluids, fruit and vegetable juices, water and nutrient-rich broths to battle a cold. The “feed a cold” adage reminds us to keep up our nutrient levels up  while the virus runs its course.  Otherwise, our bodies won’t have the strength to fight back.

WG Stamp Successfully Addresses Labeling

February 8, 2012

Whole Grain Stamp and Whole Grains Council
Detail Success in Whole Grain Labeling


Oldways founded the Whole Grains Council in 2003 with the express purpose of clearing up confusion around whole grains, and we have worked on this issue 365 days a year, for more than 8 years, making remarkable progress.

Eight years ago there were few whole grain products on the market, and consumers had no reliable way to find foods offering a significant amount of whole grains. Since then, a lot has changed. Our work has had proven, positive results and impact:

  • Whole grain consumption increased 20% in the three years following introduction of the Whole Grain Stamp, according to data from NPD Group.

  • The Whole Grain Stamp is now in use on 6,700 products in 27 countries.

All information on this website is © 2003-2013, Oldways Preservation Trust/Whole Grains Council, unless otherwise noted.