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New Product Announcements

This page lists some of the newest whole grain products on the market, offering a variety of options to anyone who wants to make half or more of their grains whole.

Newest products are at the top of the list. RSS feed: Syndicate content

  • Organic Roasted Farro Couscous
    Sunnyland Mills
    December 2013

    Sunnyland Mills is adding to its line of whole grain Quick Cooking Ancient Grains by introducing Organic Roasted Farro Couscous. The product cooks in 3 minutes like traditional couscous but conveys a pleasant, nut-like aroma and sweet, buttery flavor. Roasted Farro Couscous is high in dietary fiber and carbohydrates and is rich in antioxidants, vitamins and minerals. Roasted Farro Couscous is a versatile whole grain which fits well in salads, side dishes and center of the plate entrees. Available in 25 lb. and 50 lb. bags and 2,000 lb. totes. For more information: www.sunnylandmills.com or contact Mike Orlando at 800-501-8017; mike@sunnylandmills.com.

  • Organic Roasted Freekeh Couscous
    Sunnyland Mills
    December 2013

    Sunnyland Mills is adding to its line of whole grain Quick Cooking Ancient Grains by introducing Organic Roasted Freekeh Couscous. The product cooks in 3 minutes like traditional couscous but conveys a pleasing smoky smell and earthy flavor. Roasted Freekeh Couscous is rich in probiotic properties and dietary fiber. Roasted Freekeh Couscous is a versatile whole grain which fits well in salads, side dishes and center of the plate entrees. Available in 25 lb. and 50 lb. bags and 2,000 lb. totes. For more information: www.sunnylandmills.com or contact Mike Orlando at 800-501-8017; mike@sunnylandmills.com.

  • Organic Roasted Kamut Khorasan Couscous
    Sunnyland Mills
    December 2013

    Sunnyland Mills is adding to its line of whole grain Quick Cooking Ancient Grains by introducing Organic Roasted Kamut® Khorasan Couscous. The product cooks in 3 minutes like traditional couscous but conveys a rich, sweet and buttery flavor. Roasted Kamut® Khorasan Couscous is higher in protein, amino acids, Vitamin E and selenium. Roasted Kamut® Khorasan Couscous is a versatile whole grain which fits well in salads, side dishes and center of the plate entrees. Available in 25 lb. and 50 lb. bags and 2,000 lb. totes. For more information: www.sunnylandmills.com or contact Mike Orlando at 800-501-8017; mike@sunnylandmills.com.

  • Organic Farro Bulgur
    Sunnyland Mills
    November 2013

    Sunnyland Mills is adding to its line of whole grain Quick Cooking Ancient Grains by introducing Organic Farro Bulgur in #1 Fine Grind, #3 Coarse Grind and Whole Kernel Bulgur. The product cooks in 9 minutes like traditional bulgur but conveys a pleasant, nut-like aroma and sweet, buttery flavor. Farro Bulgur is higher in protein, amino acids and dietary fiber than common wheat. Farro Bulgur is a versatile whole grain which fits well in salads, soups, side dishes and center of the plate entrees. Available in 25 lb. and 50 lb. bags and 2,000 lb. totes. For more information: www.sunnylandmills.com or contact Mike Orlando at 800-501-8017; mike@sunnylandmills.com.

  • Vanilla, Berry Blend, Cinnamon Raisin, Unsweetened Bliss, Cranberry Crunch
    naturSource Artisan Granolas
    November 2013

    naturSource Inc. is proud to launch our first line of granolas with the Whole Grains Council stamp. Our Artisan Granola line features all natural ingredients, no or low sodium, and the added benefits of whole grains.



    These granolas offer the same quality and health benefits you would expect from naturSource at an unbeatable value!

  • HomeFree
    August 2013

    HomeFree introduces gluten free, single serve double chocolate chip mini cookies! These new cookies taste great and are healthy for everyone, and also make it easy to meet the dietary needs of essentially everyone. They are free of the 8 most common food allergens (peanuts, tree nuts, eggs, dairy, wheat, soy, fish and shellfish) and gluten, and are vegan, kosher pareve, low sodium, Non-GMO Project Verified, all natural, and certified a good source of whole grain. They also meet school dietary guidelines of the Alliance for a Healthier Generation and USDA School Dietary Standards.

    For more information, visit www.homefreetreats.com.

  • Bake'n Joy
    May 2013

    Bake'n Joy introduces a line of All Natural 100% Whole Grain PanFree® muffin batters for the professional baker. With consumers looking for smaller portion sizes, our line offers 2.5 and 4.25 oz. muffin batters. Made with natural ingredients and white whole wheat, these muffin batters bake up to delicious, moist muffins customers will love. Now you can take the convenience of freezer-to-oven-to-merchandising rack to a new level to fill the demand for fresh baked, whole grain products. Available in flavors, like America's favorite Blueberry and decadent Double Chocolate. Taste keeps customers coming back, and these muffins deliver! Operators will love the ease of predeposited batters.

    For more information, visit www.bakenjoy.com.

  • Mestemacher Natural Whole Rye and Almond Bread
    Mestemacher Natural Whole Rye and Almond Bread
    May 2013

    Carl Brandt, Inc. debuts delicious, nutritious Natural Whole Rye and Almond Bread by Mestemacher, with 3% sunflower seeds and 8% almonds. High in whole grains, this German bread offers a delicate, nutty flavor. The almonds create a full-bodied, savory taste experience, with a sunflower seed crunch.

    For more information please visit http://www.carlbrandt.com/

  • Odwalla Bars for Kids 
    April 2013

    Odwalla is introducing a new line of food bars with whole grains made specifically for kids, giving parents a wholesome and delicious snack to serve to youngsters on the go. Odwalla® Bars for Kids come in three flavors: Chocolate Chip Kick™, Strawberry Score™, and Banana Dunk™. Each flavor contains 11-12 grams of organic whole grains - that's about 25% of the recommended daily whole grain needs. Each bar contains 130 – 140 calories, and is a good source of fiber* and an excellent source of calcium to help support healthy bones.

    For more information, visit www.Odwalla.com.
     

  • Bear Paws®
    April 2013

    Bear Paws®, the leader in peanut-free cookies for kids, now makes a nutritious peanut-free snack that’s perfect for mornings – introducing new Bear Paws® Morning Snack! With two new flavours available: Cereal & Vanilla Yogourt, and Cereal & Blueberry Yogourt, it’s a delicious new snack you and your kids can agree on because it’s made with 8g of whole grains, 2g of protein, and real yogourt.


    To celebrate the launch, Bear Paws® has a new Facebook page to help moms connect, learn and share ideas on how to make family life easier and harmonious. Check it out.
    Feed the fun with Bear Paws®!

  • Freekehlicious LLC
    February 2013

    Freekehlicious LLC announces the debut of its new re‐sealable more shelf-stable pouch. Freekeh is fire roasted green wheat, harvested when the wheat is immature, and its grain is soft and most nutritious. Long recognized in Middle‐Eastern cuisines, freekeh has broken into the American market as part of the burgeoning interest in whole and ancient grains. It’s been difficult to find on American grocery shelves until now.  The new re‐branded package will be available in health and specialty food stores throughout the US, and in Whole Foods in the North Atlantic region and West coast beginning in January.

    For more info go to www.freekehlicous.com.

  • Auntie Anne's
    January 2013

     

    Take Snacking to a Whole New Level.  We can’t wait for your to try a sample of the new Honey Whole Grain Pretzel at your local Auntie Anne’s store starting on January 7, 2013. You’ll taste a sweet hint of honey as you bite into this soft, hand-rolled pretzel made from whole grain dough. It contains a daily serving of whole grains and six grams of fiber, giving it more protein and iron than many other freshly-made snacks. 
     
    For more information go to www.auntieannes.com
     

     

  • Gretchen's Grains
    November 2012

    Gretchen's Grains precooked, frozen, organic whole grains are pure whole grain goodness. We offer organic quinoa, brown rice and wheat berry in 14oz. resealable bags so you can use a little or a lot. Always having bags of pre-cooked, organic, frozen whole grains helps boost nutrition and flavor to any meal without extra cooking or clean-up.  Let us help you get healthy whole grains into any meal of the day!

    For more information go to www.gretchensgrains.com.

  • Jubio Cookies
    September 2012

    Jubio cookies are your choice for wholesome, healthy cookies made with all natural, nothing artificial, premium ingredients packed full of nutrition. With a mixture of 27 grams of whole grains, natural sweeteners, protein, and fiber they deliver a sustainable source of energy making them the perfect energy bar alternative. If you are looking for a healthy snack, need a boost of energy while exercising or you are just craving a cookie but don’t want the guilt, Jubio cookies will deliver.

    Try our Cranberry Chocolate Chip cookie with 11 grams of protein and 6 grams of fiber. 

    For more information go to www.jubiocookies.com.

     

  • MagNoodles
    August 2012

    MagNoodles is expanding - and is now available throughout the Mid Atlantic region Whole Foods.  This fall, MagNoodles will be available in Earth Fare stores.  Two additonal cuts, a Medium Shell, and a Rotini with Golden Milled Flaxseed, join the original Pennette.  The Medium Shell and Rotini are made with the same blend of whole grains: Durum, Spelt, and Kamut blended with semolina.  The Shells are infused with tomato, beet, spinach, and carrot; while the Rotini offers Ala Omega 3 with the addition of Golden Milled Flaxseed.  Organic, Kosher, and Vegan, MagNoodles continues to support the American farmer by using only grains, vegetables, and flaxseed grown in the USA. 

  • Attune Announces new Erewhon Cereal: Buckwheat & Hemp
    August 2012

    Attune Foods, a leader in natural and organic cereals, is proud to announce its new Erewhon Buckwheat & Hemp Cereal, launching exclusively at Whole Foods Markets in September. Buckwheat & Hemp, stays true to the Attune philosophy, “Simple Ingredients. Simply Made.” The whole organic buckwheat groats, organic brown rice kernels and organic hemp seeds are cooked until soft, gently rolled into thin, hearty flakes, then toasted and lightly sweetened with organic syrup for a nutty cereal that’s mildly sweet and stays crunchy. Each serving delivers 5 grams of fiber, 6 grams of protein, and 42 grams of 100% whole grains. Certified gluten-free and non-GMO.

  • Banneton Bakery
    June 2012

    New WGC Member, Banneton Bakery introduces their latest product innovation, a Whole Grain Croissant with 16 grams of whole grain per serving.  The surprisingly tender and flaky pastry is made with a 12-Grain European base with natural rye sour from Germany, European butter and finishes with a 6-grain topping for a little added crunch.  This product is sold commercially as an FTO (Freezer to Oven) for consistency, labor reduction and low shrinkage.  Pre-Egg washed for shine and extended shelf life, the 20-minute turn around from frozen stage is ideal for any “BAKE FRESH PROGRAM”. 

    For more information, contact Banneton Bakery.

  • Jovial Foods
    October 2011

    Our Gluten Free brown rice pasta is made exclusively from Italian grown, 100% organic brown rice.   It is made with only brown rice flour, no added starches or additives.  It cooks firm and has an enjoyable flavor that tastes great with all types of sauces.  By utilizing the traditional knowledge of Italian pasta artisans we are able to create unique gluten free pasta that is sure to please everyone. 

    For more information go to www.jovialfoods.com.

    Our products are sold nationwide and through our online store.
     

  • Jovial Foods
    October 2011

    Einkorn ancient wheat pasta offers 100% whole grain goodness and provides a healthy foundation to any meal.  Einkorn pasta is packed with b vitamins, protein, iron and one serving has as much lutein as one whole egg.  It is very nutritious and sustaining so you can eat less and feel satisfied longer.

    Our passionate Italian pasta artisans use traditional methods that honor the inherent goodness of this ancient grain.  We work with small, organic farms in Italy to grow einkorn in a way that allows us to maintain its timeless purity.

    For more information go to www.jovialfoods.com.

    Our products are available nationwide and through our online store.

  • Home Free Treats
    July 2011

    HomeFree, “treats you can trust,” has announced the addition of new crunchy vanilla mini cookies to its line of healthy allergy-friendly grocery and food service snacks. The cookies contain no trans fat, cholesterol or saturated fat, are low sodium, heart healthy, vegan, kosher pareve, and SB-19 compliant for schools. One serving contains more than half a serving of whole grain and only 9 grams of sugar. HomeFree additionally announced that its Oatmeal, Mini Oatmeal Chocolate Chip, Mini Chocolate Chip and Mini Chocolate Chocolate Chip cookies are now all natural gluten free!

     

  • Aunt Jemima Waffles
    Pinnacle Foods Group LLC Foodservice
    June 2011

    Aunt Jemima Whole Grain Waffles have all the flavor and wholesome goodness you would expect from Aunt Jemima. Even better, they contain 3 times as much fiber as a serving of regular waffles, qualify as a "whole grain rich food" (more than half of the grains are whole grains), are approved to use the Whole Grain Stamp with 16g of whole grain per 2 waffle serving, Meet the Whole Grain requirements for the Healthy US School Challenge and meet the Proposed USDA Whole Grain requirement for a “whole grain rich food."

  • Organic Quick Cook Steel Cut Oats
    Country Choice Organic
    November 2009
    COUNTRY CHOICE ORGANIC LAUNCHES QUICK COOK STEEL CUT OATS...Steel Cut Oats Prepared in Five Minutes for 100 Percent Whole Grain Breakfast. Country Choice Organic recently introduced a certified organic Quick Cook Steel Cut Oats, offering consumers a fast, healthy and hearty way to start the day. Available in organic food aisles nationwide, Quick Cook Steel Cut Oats make steel cut oats accessible to families on the go. Prepared in about five minutes on the stovetop or in the microwave, oatmeal lovers can now enjoy the chewy, nutty flavor of steel cut oats every day. Country Choice Organic Quick Cook Steel Cut Oats are available in 24-ounce canisters at a suggested retail price of $3.79. Each 150-calorie serving is a good source of fiber, protein and iron and contains no trans fat.
  • Ozery Bakery Whole Wheat Hot Dog Buns
    Ozery Bakery Inc
    October 2009
    Whole Wheat Whole Grain Hot Dog OneBun™ These all natural, whole grain hot dog buns are made with mild tasting whole grain white wheat flour and organic sour dough. Free of artificial preservatives and saturated fat, these hot dog buns are low in fat and offer 16g of whole grain per 50g serving, which also makes them a good source of dietary fibre. Great for hot dogs and sausages but versatile enough for soft tacos and omelettes, these buns can be enjoyed from breakfast and lunch to dinner and snacks! OneBuns are available in select stores in New York, New Jersey, Connecticut, Maine, Massachusetts and Rhode Island.
  • 100 Calorie Whole Wheat Whole Grain OneBun
    Ozery Bakery Inc
    October 2009
    Whole Wheat Whole Grain 100 Calorie OneBun™ These all natural, whole grain 100 Calorie flat buns are made with mild tasting whole grain white wheat flour and organic sour dough for a tasty sandwich base. Free of artificial preservatives and saturated fat, these 100 Calorie buns are low in fat and offer 17g of whole grain per 40g serving, which also makes them a source of dietary fibre. Great for sandwiches, burgers, mini pizzas or a light snack, these versatile buns can be enjoyed at any meal occasion! OneBuns are available in select stores in New York, New Jersey, Connecticut, Maine, Massachusetts and Rhode Island.
  • Ozery Bakery Multigrain Whole Grain Sandwich OneBuns
    Ozery Bakery Inc
    October 2009
    Multi Grain Whole Grain Sandwich OneBun™ These all natural, whole grain sandwich buns are loaded with nine nutritious grains and crushed flax seeds for a hearty sandwich base. Free of artificial preservatives and saturated fat, these sandwich buns are low in fat and offer 35g of whole grain per 75g serving, which also makes them a good source of dietary fibre. Great for burgers, pizzas, paninis or your favorite sandwich combos, these sandwich buns are versatile and delicious from the first to last tasty bite! OneBuns are available in select stores in New York, New Jersey, Connecticut, Maine, Massachusetts and Rhode Island.
  • Dr. Kracker Culinary Crisps
    Dr. Kracker Culinary Crisps
    April 2009
    Dr. Kracker's Culinary Crisps feature pairings of some of our favorite foods-robust natural vegetables, herbs and spices, and intensely sun-ripened fruits. We mix them into our classic organic whole grain cracker base, season to perfection, then add a little extra-virgin olive oil for a lighter, crisper texture.
  • Uncle Ben's
    February 2009
    New UNCLE BEN’S® Boil-In-Bag Whole Grain Brown Rice provides an easy and nutritional choice for healthy family lifestyles with minimal cooking time and clean-up. It's a delicious way to support a healthy heart and a well-balanced meal plan, without sacrificing taste and convenience. With 100% whole grains, this product is naturally low in fat and high on taste, providing the full daily requirement of whole grains in just one serving (48g). For more about UNCLE BEN’S® Boil-In-Bag products, recipes, and nutritional information visit www.UncleBens.com. To get the inside scoop on new products, delicious rice recipes, nutrition tips, special offers and more, join Club UNCLE BEN’S®.
  • Kashi™ Honey Sunshine Cereal and TLC Cereal Bars
    August 2008
    Kashi Co. has launched two new products that are the perfect answer for those looking for a nutritious start to their day or for a healthy snack on the go

    New Honey Sunshine cereal is made with Kashi's seven whole grains and sesame blend and has 20 grams of whole grains per serving.

    TLC Tasty Little Cereal Bars also feature Kashi’s signature seven whole grains and sesame blend and are available in three flavors: ripe strawberry, baked apple spice, and blackberry graham. The bars have 11 grams of whole grains, 3 grams of fiber and 2 grams of protein.

    The products are available in grocery stores nationwide.
  • Kashi™ 7 Whole Grain Pilaf side dishes
    Kashi™ 7 Whole Grain Pilaf Side Dishes
    July 2008
    Introducing NEW Kashi™ 7 Whole Grain Pilaf side dishes. Each contains 46-61g of whole grains per serving plus 8g protein, 7g fiber, and 45% less sodium than the average for rice sides. Ready in just 60 seconds in the microwave, these all natural Pilafs are available in 3 flavors:

    Our Original: The perfect blend of Kashi® 7 Whole Grains & Sesame® with nothing added
    Moroccan Curry: An exotic coconut curry with currants, lentils, carrots & a hint of ginger
    Fiery Fiesta: A spicy fusion of roasted corn, black beans, red peppers & cilantro

    Available beginning in July in natural food and grocery stores nation wide.
  • BGLife's Heart Balance Cereal
    April 2008
    Introducing BGLife’s Heart Balance Cereal – a 100% whole grain golden barley flake cereal. Heart Balance is made from a barley variety naturally selected for its superior nutritional profile and high concentration of beta-glucan (soluble fiber). These golden flakes support healthy blood sugar, are proven to reduce cholesterol and promote healthy blood pressure – all risk factors associated with diabetes and heart disease. Just one serving of Heart Balance provides nearly 85% of recommended daily whole grains and 3 grams of beta-glucan soluble fiber. EAT YOUR BARLEY. Visit www.heartbalancecereal.com to kick off your day a healthy way!
  • Ambrosial Granola
    Ambrosial Granola
    December 2007
    Ambrosial Granola introduces three whole grain products, all Certified Organic (95%+): Venetian Vineyard Omega-3 Plus granola, Grecian Grove Antioxidant Blend granola, and Athenian Harvest Muesli Fiber Boost. Premium ingredients, innovative flavors and a cornucopia of fruits, nuts and seeds, bring the perfect balance between discriminating taste and superior nutritional qualities. No fat was added and only unrefined organic sweeteners carrying nutritional value (brown rice syrup, molasses, and honey) were used. All are rich in fiber from pure, minimally processed whole grains, Omega 3 fatty acids from flax seeds, walnuts and cashews, and loaded with antioxidant fruits such as cranberries, goji berries, apricots and raisins.
  • Riviana Minute Rice
    December 2007
    For a quick and easy meal or desktop dining at work, those with no time or cooking experience can use new MINUTE® Ready to Serve rice, ready in 60 seconds. MINUTE® Ready to Serve rice comes in five varieties, including whole grain Brown Rice, and each package contains two single-cup servings. It is fully cooked; there is nothing to add; and there is no clean up as the rice can be eaten directly from the cup. MINUTE® Ready to Serve Brown Rice is gluten-free, cholesterol-free and allows consumers to take advantage of the health benefits of brown rice and avoid the 45-minute cooking time brown rice usually requires. MINUTE® Ready to Serve Brown Rice is 100 percent whole grain and proudly carries the Whole Grains Council seal.
  • World of Grains
    September 2007
    World of Grains™ Whole Grain Snacks - a new all natural, whole grain snack made with the Earth’s most wholesome ingredients - launches this month at Whole Foods Market stores in NY and NJ. Explore all five varieties of World of Grains™: Multigrain, Cranberry, Blueberry, Oatmeal Raisin and Apple Cinnamon flavors. World of Grains™ snacks have no artificial sweeteners, flavors or colors, but they are packed with delicious natural flavor. Each on-the-go serving of World of Grains™ offers a hearty mix of 10 natural grains; the natural fiber of 15 grams of whole grains; at least 90mg of heart-healthy omega-3’s from flaxseed; and less than 150 calories of wholesome satisfaction. Visit www.worldofgrains.com for store locations.
  • Country Home Bakers
    July 2007
    Country Home Bakers, Inc. has added White Wheat Hamburger, Hot Dog and Dinner Roll dough to their World of Grains line, so that in-store bakeries, restaurants and foodservice operations can offer healthier alternatives to summer barbecue classics. The new white wheat dough delivers a combination of great taste and flavor with 16g (a full serving!) of whole grain. These family-friendly rolls look and taste like traditional white rolls and still boast 51% whole grain. To meet these standards, Country Home Bakers, Inc. uses Ultragrain® Flour, the first all-natural, 100% whole-wheat flour to combine the nutritional benefits of whole grains with the taste, texture and appearance of mainstream white flour.
  • Sunnyland Mills
    July 2007
    Sunnyland Mills is adding to its whole grain line by introducing Organic Kamut® Bulgur in #1 Fine Grind, #3 Coarse Grind and Whole Kernel Bulgur. The products cook like traditional bulgur but convey the rich, sweet and buttery flavor of Kamut® grain. Kamut® is higher in protein, amino acids, Vitamin E and selenium than common wheat. Kamut® Bulgur is a versatile whole grain which fits well in salads, soups, side dishes and center of the plate entrees. Available in 25 lb. bags and 2,000 lb. totes. For more information: www.sunnylandmills.com or contact Mike Orlando at 800-501-8017; mike@sunnylandmills.com.
  • ConAgra Mills
    March 2007
    Healthy Choice® All-Purpose Flour Blend T-1 with Ultragrain® bakes and tastes like white flour, but has nine grams per serving of whole grains, thanks to Ultragrain whole wheat flour. It works as a direct 1:1 replacement for white flour across all applications, so now bakers can bake the tasty foods their customers demand with the nutrition they also want. With Ultragrain in the mix, flour is rich in whole-grain nutrients, with higher levels of fiber, minerals, B vitamins, phytonutrients and antioxidants.
  • Uncle Ben's
    January 2007
    UNCLE BEN'S® offers three new READY WHOLE GRAIN MEDLEY™ products - Vegetable Harvest, Brown & Wild, and Santa Fe. Each pouch is made with 100% whole grains and natural flavors, and is ready to serve in just 90 seconds. Each cup serving contains about 3 servings of whole grains - meeting the daily USDA Dietary Guidelines recommendation. Vegetable Harvest is a delicious blend of brown rice, carrots, barley, bell pepper and lentils, seasoned with herbs and spices. Brown & Wild is a unique blend of brown rice, wild rice, and red rice; and Santa Fe blends brown rice, red and white wheat, black beans, corn, peppers, cilantro, and other seasonings. Visit www.unclebens.com for delicious recipes, nutrition tips, and special offers.
  • Gak's Snacks
    November 2006
    Gak’s Snacks has followed their award winning 100% whole grain frozen Organic Apple Coffee Cake (Editors’ Pick Best New Product 2006, Natural Progressive Grocer) with a new 100% whole grain frozen Organic Cranberry Coffee Cake. Perfect for the holidays, this hand-made cranberry coffee cake is moist and delicious. Made in a dedicated bakery, it is peanut free, tree nut free, egg free, dairy free, cholesterol free, and trans fat free. It is also certified vegan, kosher pareve, and USDA organic, so everyone at the festivities can enjoy it together. The cakes are “so good, you won’t believe what’s not in ‘em!” Cakes and other products can be ordered at www.gakssnacks.com or (800) 552-7172.

All information on this website is © 2003-2013, Oldways Preservation Trust/Whole Grains Council, unless otherwise noted.