Whole Grains Store Tour
Whole Grains Month is September, and it's the perfect time for supermarkets to open their customers' eyes to the health benefits of whole grains, while making them aware of the many whole grain choices available in almost every aisle.
We've created a new program, designed especially for supermarkets and for Whole Grains Month: our Whole Grains Store Tour, available in English and Spanish.
To be honest, though, our Store Tour is also a great resource for RDs and other community health professionals too – and it's perfect for any month of the year. So go ahead and take advantage of it, even if you don't work at a grocery store, and even in March or April!
What's in the Free Kit?
This Whole Grains Store Tour kit includes everything you need to plan and carry out a successful Whole Grains Store Tour event to celebrate Whole Grains Month, including:
A Leader's Guide with suggested tips, ideas and scripts for your event
In-store signage you can customize, print, and post in your store (English & Spanish)
A Signup Sheet, so you'll know who plans to take part (English & Spanish)
A sample community notice / press release template, also customizable (English & Spanish)
Whole Grains 101 Powerpoint presentation with background notes (English & Spanish)
A Reference to Reading Labels on whole grain products (English & Spanish)
An aisle-by-aisle Shopping List, which doubles as your tour itinerary (English & Spanish)
Ideas for in-store sampling and tasting of whole grains
"Whole Grains Made Easy" Fact Sheet (English & Spanish)
Recipe Pack of a dozen easy, family-friendly whole grain recipes (English & Spanish)
How to get your Whole Grains Store Tour kit
The Whole Grains Store Tour kit is free, and can be downloaded immediately right here. The master PDF file contains printouts of everything, and there are separate downloadable files of the three customizable dcuments (the In-store signage and Press Release Template, as MS Word .doc files, and the Whole Grains 101 as a PowerPoint .ppt file).
Whole Grains Store Tour
In English (1.5MB PDF) download English now
in Spanish (1.7MB PDF) download Spanish now
Whole Grains 101 Powerpoint
In English (2.0MB PPT) download English now
In Spanish (2.0MB PPT) download Spanish now
In-store Signage
In English (279K DOC) download English now
In Spanish (284K DOC) download Spanish now
Press Release Template
In English (462K DOC) download English now
In Spanish (396K DOC) download Spanish now
If for any reason you would prefer to have the Whole Grains Store Tour on a CD, email Kara Berrini with your name and address and we'll send you one that includes both the English and Spanish. (That said, it's great if you can download it, so we can use our time and money to get going on our next fun whole grains project.)
Other Resources for Healthy Shopping
If you enjoy this Whole Grains Store Tour, you may also enjoy two other great programs from Oldways, the parent organization of the Whole Grains Council.
From Your Cart to Your Kitchen
A CD of resources, including in-store events, for learning more about the gold standard Mediterranean Diet. Contact Sara Baer-Sinnott, Mediterranean Foods Alliance (sara@oldwayspt.org or 617-896-4848).
Camino Mágico
A bilingual Spanish/English shopping guide that illustrates how a return to delicious traditional foods (adapted to today’s lifestyles) can help Latinos enjoy better health. Contact Erika Ross, Latino Nutrition Coalition, (eross@oldwayspt.org or 617-896-4850).