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Consumers are now accustomed to looking for the Whole Grain Stamp, to ﬁnd good whole grain choices in their favorite grocery.
Starting in January 2008, an equally-helpful tool is available for restaurants and other food outlets: the Whole Grain Menu Symbol. Here’s what restaurants need to know:
Who is Eligible?
Any restaurant or foodservice establishment that continually oﬀers at least one whole grain dish or whole grain breadbasket option oﬀering a “half serving” of whole grain is welcome to join the WGC. It’s all about choice: it’s not tough to make sure you have at least one whole grain option! Examples are below, or you can download our Menu Symbol Usage Guide (PDF).
Examples of Whole Grain Options
A side dish made with any whole grain, such as brown rice, exotic colored rices, wild rice, quinoa, or barley
Whole grain pasta
Oatmeal, Cheerios® or other whole grain breakfast cereals
Whole grain breads, crackers, and ﬂatbreads in the breadbasket
Whole grain cakes, cookies, brownies for dessert
Ethnic dishes like whole corn tortillas, buckwheat soba noodles, or kasha
How much whole grain qualiﬁes as a “half serving?”
Whole grains (brown rice, quinoa, bulgur, etc.): ¼ cup cooked or ½ oz dry
Hot cereal (oatmeal, etc.): ¼ cup cooked or ½ oz dry
Whole grain pasta: ¼ cup cooked or ½ oz dry
Bread: 1 small slice 100% whole grain bread; 1 large slice “half and half” bread
Just 2 TBS whole grain ﬂour per serving counts as a half-serving of whole grain… But more is always better!
How to Get Started with the Menu Symbol
Restaurants and foodservice establishments who would like to use the Whole Grain Menu Symbol follow these steps:
We’ll ask you to sign and return a one-time Menu Symbol Agreement Form, attesting that you will observe all the rules and standards of the Menu Symbol program.
Add the Menu Symbol to your menus and PR, to attract customers.
Start Using the Menu Symbol today!
Using the Menu Symbol is a valuable tool to publicize the fact that you believe delicious food can also be healthy – in the hands of a talented chef. And what’s even better, there’s no charge for using the Menu Symbol.