Seventy-eight percent of consumers say they’re trying to eat more whole grains – and sixty-five percent of them say they’re trying to consume fewer refined carbohydrates.

Just in time for Whole Grains Month, IFIC (the International Food Information Council) has published its 2008 Food & Health Survey: Consumer Attitudes toward Food, Nutrition & Health [2], including this fact about the widespread yearning for whole grains. Whole grains get more popular every year. In last year’s survey, 71% were looking for more whole grains, and just 61% were working to cut back on refined carbs, while in 2006 68% wanted more whole grains, and 56% were trying to cut back on refined carbs.

Like we say, Just Ask for Whole Grains. (Cindy – Sept. 17, 2008)