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The Whole Grains Council helps consumers ﬁnd whole grain foods and understand their health beneﬁts; helps manufacturers and restaurants create delicious whole grain foods; and helps the media write accurate, compelling stories about whole grains.
Whole white wheat ﬂour is made from an albino strain of wheat, and has all the nutrition of traditional whole wheat ﬂour – but with a lighter color and milder ﬂavor.