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Our next conference — titled Whole Grains Away from Home — will be held September 25-27, 2016 in Chicago, and will focus on getting more whole grains into foodservice.
Sunday September 25
Opening Session 4:00-8:00 pm
• Welcoming Remarks (Oldways)
• Lessons from the Lunchroom. Chef Ann Cooper, America’s leading advocate for Real School Food, shares the latest on how whole grains are being welcomed in schools – and how this experience can be extended elsewhere in foodservice. (Ann Cooper, Founder, Real School Food)
• Whole Grains – It’s All About the Flavor. Top chefs are discovering that whole grains open up a new world of textures and ﬂavors to be explored. Cookbook author Maria Speck, winner of the Julia Child Award, oﬀers her sage advice on ﬂavor pairings, and explains why whole grains oﬀer a culinary advantage. (Maria Speck, Author of Simply Ancient Grains and Ancient Grains for Modern Meals)
• The Art of the Sell: Marketing Whole Grains. Learn the art of designing menu oﬀerings that showcase whole grain options at their best – and get tips from two professional chefs on how to describe these low cost, grain-centric choices to help them ﬂy oﬀ the menu. (Michael Holleman, Director of Culinary Development and Coleen Donnelly, Corporate Chef K-12 Segment, InHarvest)
• Opening Reception
Monday September 26
Morning Session 8:30am-12:00pm
• Rediscovering the Real Taste of Local Wheat. For too long, we’ve bred wheat for yield rather than for taste and nutrition. Dr. Stephen Jones, pioneering head of The Bread Lab, explains how his work is bringing delicious ﬂavor back to wheat. (Stephen Jones, PhD, Director of the Bread Lab, Washington State University)
• Whole Grains in the Supply Chain. Farmers are growing them. Restaurants (and their diners) want them. But what happens in the middle? Learn from national distributors how distributors and manufacturers can work together and support each other, to keep whole grains moving smoothly through the supply chain.
• Millions of Meals: Contract Foodservice Innovation. What do foodservice management companies need from manufacturers, to carry their products? Two of the world’s largest contract foodservice companies will explain how they implement innovative whole grain strategies. (Jennifer Roberts, MS, RD Director of Nutrition Communications, Compass North America and Lisa Feldman, Director of Culinary Services, Sodexo)
• Whole Grain Trend Watch: Searching for the Next Quinoa. What’s happening on America’s menus? Datassential has analyzed a massive store of data to oﬀer keen insights into current momentum – and future trends – for whole grains. (Mark DiDomenico, Director, Client Solutions, Datassential)
• Chicago Chefs: On the Forefront of Whole Grain Innovation. Top Chicago chefs share how they are embracing whole grains on their menus in a variety of diﬀerent markets.
Lunch and Learn, 12:00-1:30pm
We’ll enjoy a delicious buﬀet lunch featuring a variety of whole grain dishes, while leaving plenty of time for you to learn about the services that leading companies are oﬀering to support cutting-edge whole grain product development for clients.
Afternoon Session 1:30-6:30pm
• Whole Grains: Good for Health, Good for Proﬁts. Some of the fastest growth in the restaurant sector comes from concepts that are emphasizing fresh, whole foods and clean labels. Anita Jones-Mueller will cite research documenting the ﬁnancial beneﬁts of oﬀering healthier choices and will share insights on the momentum of foodservice toward whole grains. (Anita Jones-Mueller, MPH, Founder, HealthyDiningFinder.com)
• DEMO: Baking Clean Label Whole Grain Breads, Rolls, Pizzas, & Pastries. Chefs will demonstrate how to extract the greatest ﬂavor from the grain and bake it into the bread, while sharing tips and tricks for elevating baked goods with whole grain ﬂours & sprouted whole grain ﬂours to a whole new level. (Daniel Marciani, Executive Development Chef, Ardent Mills and Banjo Stewart, Executive Chef, Kowaliga Restaurant)
• DEMO: Creative Applications for Ancient Grains. Millet and sorghum are two of up-and-coming contenders to succeed quinoa in popularity. Our chefs will talk about the best ﬂavor pairings for these two gluten-free grains, and put together some delicious dishes. (Joel Shaefer, Executive Chef, Sodexo / Concordia University and a dietitian representing United Sorghum Checkoﬀ Program)
• DEMO: Whole Grain Pasta Pairings. Many attempts to oﬀer whole grains on menus fall ﬂat for a simple reason — many operators don’t put ﬂavor ﬁrst, or assume that guests looking for healthier choices will compromise on taste. But the right combination of ingredients, techniques and ﬂavors bring out the best in whole grains like pasta, and will have guests coming back for more. This session and cooking demonstration will show you what works, what doesn’t, how and why. (Lorenzo Boni, Executive Chef, Barilla North America)
• Networking Reception. Connect with your fellow attendees, while you sample whole grain dishes from the afternoon’s cooking demonstrations. Make a full meal of it – or nibble, then explore Chicago’s vibrant dining scene.
Tuesday SEPTEMBER 27
Morning Session, 8:30am-1:30pm
• Real Food Fast: How Whole Grains are Redeﬁning American Fare. Learn how the emphasis on quality is helping a fast casual burger and salad chain successfully market whole grains to an audience that might otherwise resist healthier options. (Tony Rosenfeld, co-founder, B.Good)
• How One Restaurant is Building a Whole Grain Community. Learn how a Midwestern sushi restaurant chain is using the National School Lunch Program as a jumping oﬀ point for building community, and introducing families to healthy ingredients, like whole grains. (Teresa Perretta, Director of Operations, Fusian)
• Ramping Up Whole Grains: Opportunities for Chains & Bakeries. In this session, learn how an ubiquitous fast casual bakery has been able to incorporate more whole grains over the years, and help create an environment where whole grains are the new norm.
• Foreseeing Tomorrow’s Whole Grain Trends. A leading culinary trendologist draws on more than a decade of strategic food industry market analysis to look into her crystal ball and tell us where whole grains are headed in the short term and the long term. (Kara Neilsen, Food & Beverage Trend Expert & Strategist)
• Whole Grains in Grocerants. In this session, learn about how “grocerants” (grocery store prepared food selections) are leading the way in grain innovation and recipe applications. (Steve Petusevsky, Chef and Culinary Innovator)
• Educating a New Generation of Whole Grain Chefs. Instructors at leading culinary schools share how they are getting the next generation of chefs equipped to cook with whole grains, and why whole grains are an integral part of the plate moving forward. (Chef Bill Lendway, MS, RD, Instructor, University of Minnesota and Art Institutes International Minnesota and Chef Brendan Walsh, Dean of Culinary Arts, Culinary Institute of America)
• Next Steps and Call to Action (Oldways)
• Grab and Go Lunch. Enjoy a whole grain boxed lunch while you dash for the airport – or stay onsite to savor your ﬁnal networking opportunity.
All sessions will be held at the Loew’s Chicago O’Hare, where we have reserved a discounted block of rooms at $209+tax per night (good until August 29 or rooms are sold out, whichever comes ﬁrst). Click here to make your hotel reservation.
Oldways is a CPE Accredited Provider with the Commission on Dietetic Registration. This conference oﬀers 10 credits of continuing education for registered dietitians.
(to July 31)
(August 1 on)
(ﬁrst registration or sponsor*)
|WGC Member (additional people)||$345||$395|
|RDs, government, health, non-proﬁts||$395||$445|
|Foodservice Operators, Distributors||$425||$475|
|Corporate/Other (non WGC-members)||$645||$695|
* Sponsors get 1, 2, or 3 free registrations, depending on sponsor level. See details.
Want general information on Oldways / WGC conferences? Click on the links below.
All of our conferences feature top-notch speakers, delicious whole grain foods, lively audiences and plenty of networking, plus great opportunities for sponsors to showcase their whole grain creativity.
Access Past Conference Proceedings
You can access a wealth of materials — presentations, reports, handouts, photos, even videos — from our previous whole grains conferences by clicking here.