Whole Grain Stamp
Consumers searching the grocery aisles for authentic whole grain foods now have an effective "search tool" – the Whole Grain Stamp.
Making it easy for shoppers to spot whole grain foods helps close the Whole Grains Gap and promotes a goal long sought by nutrition and medical experts. That's why the Stamp was honored as 2006 Packaging Innovation of the Year.
An Aid for Busy Shoppers
The Whole Grain Stamps feature a stylized sheaf of grain on a golden-yellow background with a bold black border. Their eye-catching design makes the Whole Grain Stamp easy to spot on food packages. Busy shoppers welcome this easy shortcut for finding products offering at least a half serving of whole grains.
Basic Stamp or 100% Stamp?
There are two different varieties of Stamp, the Basic Stamp and the 100% Stamp.
If a product bears the 100% Stamp, then all its grain ingredients are whole grains. There is a minimum requirement of 16g (16 grams) – a full serving – of whole grain per labeled serving, for products using the 100% Stamp.
If a product bears the Basic Stamp, it contains at least 8g (8 grams) – a half serving – of whole grain, but may also contain some refined grain. Even if a product contains large amounts of whole grain (23g, 37g, 41g, etc.), it will use the Basic Stamp if it also contains extra bran, germ, or refined flour.
Each Stamp also shows a number, telling you how many grams of whole grain ingredients are in a serving of the product.
|THE BASIC STAMP||THE 100% STAMP|
|Product may contain some
extra bran, germ, or refined flour.
|For products where ALL
of the grain is whole grain.
|Minimum requirement: 8g (8 grams)
whole grain per serving.
(one half serving of whole grain)
|Minimum requirement: 16g (16 grams)
whole grain per serving.
(a full serving of whole grain)
You Do the Math... It's Simple
With the Whole Grain Stamp, you don't need to study ingredients or count grams and ounces to meet the whole grain goals in the latest government guidelines. The Stamp makes it easy to get your recommended three servings or more of whole grains each day:
Eat three whole grain food products labeled "100% Whole Grain" OR
Eat six products bearing ANY Whole Grain Stamp
It's simple. All you need to do is look for the Stamp. But if you enjoy knowing just how much whole grain is in the products you're eating, the Whole Grain Stamps tell you – while also reminding you to aim for at least 48g (48 grams) of whole grain overall, each day.
Older Whole Grain Stamps
Packaging printed earlier than mid-2006 may show an earlier version of the Whole Grain Stamp, as it appeared before we took off the training wheels and introduced Phase II of the Stamp – with more information for consumers.
The graphic is largely the same as today's Stamp, but the text had three versions:
"Good Source" identified products containing at least 8g of whole grains per serving.
"Excellent Source" identified products containing at least 16g of whole grains per serving.
"100% / Excellent" identified products where all the grain is whole grain and that contain at least 16g of whole grains per serving.
These original graphics should be totally phased out by now, as manufacturers have used up packaging inventories and transitioned to new boxes and bags featuring the gram-specific Stamps.
The same rule of thumb applied, though: just LOOK FOR THE STAMP and you'll be assured of getting your recommended three servings or more of whole grains daily.