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Celebrate Whole Grains Month in September

 

 

 

 

September is whole grains month and every year the Whole Grains Council celebrates with special events and promotions all month. In 2011, for example, we spread the word about whole grains with our Whole Grain Stampede campaign and in 2012, we featured a "Deal of the Day" throughout the month, and also partnered with EatingWell magazine on a whole grains recipe makeover contest.

SEPTEMBER 2013: 
GOOD GRAINS FOR A GOOD CAUSE

Each year, we try to find a fresh and innovative way to celebrate Whole Grains Month. IN 2013, we focused on the importance of giving back and sharing whole grains with those in need, with a three-part program called Good Grains for a Good Cause. Here’s how it worked:

  • We spotlighted the current giveaway efforts of WGC member companies, to underscore the need and to create momentum and inspiration for sharing with others.

  • We invited people across the US to nominate their favorite charity that addresses food insecurity – such as a local food bank, food pantry, or soup kitchen – to put them in the running to receive prizes.

  • From the qualifying charities, we randomly picked one organization to receive a range of whole grain foods. And the winner was: Snack in a Backpack, in Fannin County, Georgia that provides food on weekends, vacations, and holidays to kids who get school meals during the week but who might otherwise go hungry outside of school.

Click here to find out more about this great project. 

Thanks to the following companies, for providing prizes for this year's big event: Alpine Valley Bread, Among Friends Baking Mixes, Back to Nature, Barbara's Bakery, Bob's Red Mill, Catallia Mexican Foods, Carl Brandt / Mestemacher, Copak/Mother's Farms, Dr Kracker, Freekehlicious, Frontier Soups, Hain Celestial, HomeFree, Indian Harvest, Kellogg, KLN Family Brands, MagNoodles, Marion's Smart Delights, Mary's Gone Crackers, Open Road Snacks, Ozery Bakery / Pita Break, Pamela's Products, Popsalot, Rubschlager Baking, Severance Foods/Pan de Oro, Silver Palate Kitchens, Upfront Foods, Vita Spelt / Purity Foods, Whole Foods Market / Rocky Mountain Bakehouse

Partnership with Healthy Dining Finder

As part of this year's celebration of Whole Grains Month, we're also announcing a new partnership between the Whole Grains Council and Healthy Dining Finder. For the first step in this new partnership, we've added links to the Healthy Dining Finder website from entries on our Eating Away from Home list of chain restaurants, to provide more detail about the whole grain options that various restaurants offer. Take a look!


What can you do for Whole Grains Month?

Whole Grains Month is a great time for everyone to get on the whole grains bandwagon. Eating better is not an all-or-nothing choice; every little improvement you make in your food helps – in every month.

Post this list of "baby-steps" on your fridge, and try as many as possible this month:

  • I'll buy three different loaves of whole-grain bread and taste all of them to see which one we like best.

  • I'll serve bulgur or brown rice instead of potatoes with dinner one night this month.

  • I'll look for the Whole Grain Stamp every time I shop.

  • I'll try a new breakfast cereal with at least 16 grams of whole grain per serving.

  • I'll buy some whole-wheat pasta and try it.

  • I’ll visit the health food store or a major grocery and look at all the different grains in bins.

  • I'll make my favorite whole grain recipe for a friend.

  • On the weekend, I’ll try cooking a pot of steel-cut oatmeal.

  • I’ll make pizza for the kids with whole wheat pita as the crust.

  • I’ll make our favorite cookies with whole wheat flour next time instead of white.

  • I’ll serve hamburgers with whole wheat buns this week.

  • I'll try all of the WGC's Dozen Easy Family Whole Grain Recipes.

What else does the Whole Grains Council do?

Here are a few more ways the WGC celebrates Whole Grains Month every year:

Support for Health Professionals. Teachers, RDs, doctors, and nurses are helping us spread the word about the health benefits of whole grains. And we're supporting them with educational materials, "Just Ask for Whole Grains" buttons and stickers, and posters, through our "Just Ask for Whole Grains" campaign. If you're an educator, order your free educational materials ahead of time, so you'll be ready for Whole Grains Month.

Sampling and Coupons. Members of the Whole Grains Council offer special consumer promotions, including discount coupons, new product introductions and instore sampling.

The Whole Grains Store Tour. We've designed a great resource for supermarkets – or community health professionals – who want to introduce the public to whole grains. Click here to learn more about this kit, which can be downloaded from the Resources section of this website. It's now available in both English and Spanish. You'll also want to check out the whole grain resources on the website of our sister program, The Oldways Nutrition Exchange.

All information on this website is © 2003-2013, Oldways Preservation Trust/Whole Grains Council, unless otherwise noted.