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What if there were one day when, everywhere you went, there were opportunities to try delicious whole grain foods?

You’d stop into the cafeteria at your workplace, and you’d be offered a taste of quinoa salad. Your teenager would duck into a quick-serve restaurant, and they’d ask, “Would you like that on a whole grain wrap, instead of the usual bun?” In the park downtown, a food company would be passing out granola bars to joggers. At dinner, as you serve whole grain pasta to your family, your fourth-grader would report about the whole grain pizza in her school lunch.

According to a 2014 survey by the International Food Information Council, 72% of consumers are seeking more whole grains. Whole Grains also feature strongly in the National Restaurant Association’s 2016 Culinary Forecast. This year, give customers what they’re looking for by celebrating Whole Grain Sampling Day! 

Check out our video, below, to get inspired about Whole Grain Sampling Day.


Get inspired now for whole grain sampling day 2017 

Here are some of our Whole Grain Sampling Day 2016 partners. Click on the two links below for more specifics on all the fun:

See details on our partners’ promotions 
Check out some of the media buzz

Organizations and Nonprofits

  • American Institute for Cancer Research
  • Center for the Advancement of Foodservice Education
  • Cooking Light
  • Florence Fuller Child Development Centers After School Care (Boca Raton, FL)
  • FoodCorps with Building Healthy Communities
  • Grain Foods Foundation
  • Healthy Dining Finder
  • Home Baking Association
  • National Restaurant Association
  • Wheat Foods Council
  • Yoganic Flow (in Partnership with Healthy Detroit)


  • Ancient Harvest
  • Bob’s Red Mill
  • Element Snacks
  • Freekeh Foods
  • General Mills
  • Hodgson Mill
  • InHarvest
  • Lundberg Family Farms
  • PopZup
  • Riceland Foods
  • Seven Sundays
  • Upfront Foods
  • Way Better Snacks


  • Au Bon Pain
  • Boloco
  • Bon Me
  • California Pizza Kitchen
  • Corner Bakery Cafe
  • Magliano’s Little Italy
  • McDonald’s
  • Mei Mei
  • My Fit Foods

Universities & Foodservice

  • Boston University
  • Eastern Washington University
  • George Mason University
  • Google
  • Harvard University
  • Providence Hospital (Washington, DC)
  • University of Pittsburgh

Supermarkets & Farmers Markets

  • Atlantic Superstore
  • Big Y
  • Boston Public Market
  • Dave’s Marketplace
  • Giant Eagle
  • Hy-Vee
  • Market District
  • Pine River Food Co-op
  • ShopRite
  • Stop & Shop
  • Weis Markets
  • Whole Foods Market

Check out how Whole Grain Sampling Day was celebrated during previous years, as you complete plans for your own Sampling Day partner activity for 2016:

3 simple steps for Sampling Day Partners

Did you miss the 2016 fun? Start thinking about 2017 when you can be a Whole Grain Sampling Day partner, too. Just follow the three simple steps below. 

1. Learn How — and Why — to Take Part in Whole Grain Sampling Day 2017
Click on the links below to download the PDF for your segment, with ideas, inspiration and specifics on how you can take part! There’s no fee and almost no rules — just choose a plan of action that matches your marketing goals.

2. Sign Up Officially as a WGSD Partner
Click here to fill out our online WGSD Partners form. Right up through Sampling Day, we’ll list our partners’ plans and activities here on our website, to help drive traffic and media attention to your good ideas. Signing up is not required, but who doesn’t like free publicity? The sooner you sign up, the more visibility you get. 

3. Download Resources to Help Implement Your WGSD Plans
The Whole Grains Council provides a full suite of resources for companies and organizations planning to take part in Whole Grain Sampling Day. Use the links below to access useful tools to help you participate.

Get Social Media Inspiration
Once you’ve planned your 2017 WGSD events and promotions, you’ll want to talk them up on social media, from Facebook and Twitter to Instagram and Pinterest. One place to start is our collection of WGSD Tweets. Click here to download Tweets. And if you write your own, use the hashtag #SampleWholeGrains.

Plan a Whole Grain Trivia Contest
Check out our Whole Grain Trivia Contest Kit, which comes with resources and questions that are a perfect addition to any whole grain promotion.

Customize a Press Release
Download this customizable press release to announce your Whole Grain Sampling Day plans and build momentum. 

Explain the Benefits of Whole Grains
Our “Whole Grains 101” Welcome to Whole Grains brochure explains why everyone should enjoy more whole grains. It makes a great handout in conjunction with your WGSD events and promotions. There are three great options for taking advantage of this brochure:

• You can order the brochure pre-printed, at cost, from the Oldways Store. (Oldways is the parent organization of the Whole Grains Council.)

• You can download a PDF and print it yourself or provide a link on your website.

• We can co-brand the brochure with your logo, and supply you a PDF you can take to your printer or make available electronically. Contact Kelly Toups (617-896-4884) if you’d like to learn how we can work with you to co-brand our Whole Grains 101 brochure.

Want other handouts, including information in Spanish? We have plenty of them here on our website. We also have a Whole Grains Store Tour, perfect for RDs and other health professionals who would like to educate shoppers about whole grains.

Order Buttons, Stickers and Posters
We offer buttons, stickers and posters at cost to commercial ventures – and free to nonprofits and educational groups. Click here to see what’s available and find out how to order.

Download Graphics for Sampling Day Partners
Need graphics to promote your Whole Grain Sampling Day events and activities? We’ve got just what you need. Click anywhere on the image below to access a full page of graphics choices to make signs, table tents, t-shirts and banners, or to liven up your website and social media posts.