Whole Grains for WIC

Revisions in the WIC Food Packages, Interim Rule

In December 2007, USDA published new rules for the WIC (Women, Infants and Children) supplemental feeding program. For the first time, whole grains are part of the food package subsidized by the federal government. The new rules are effective as of February 8, 2008; states must implement them by August 5, 2009.

What Whole grain foods are WIC-eligible?

While specific products that can be purchased with WIC vouchers are approved state by state, the federal rules specify which whole grains are eligible for consideration.

In brief, whole grains potentially eligible for inclusion in state WIC programs are:
a. 100% whole wheat breads meeting the FDA standard of identity for whole wheat bread.
b. Other whole grain breads that qualify for the FDA whole grain health claim and where the first ingredient is a whole grain.
c. Breakfast cereals that qualify for the FDA whole grain health claim and where the first ingredient is a whole grain, and that also meet requirements for iron and for limited sugar.
d. Brown rice, bulgur, oats and whole-grain barley with no added fats or oils.
e. Wheat and soft-corn tortillas where the first ingredient is whole wheat or whole corn.

Manufacturers: click here for more details on determining eligible WIC products.

Resources for Identifying Qualifying Whole Grains

Here are useful resources that will help state and local WIC programs (and manufacturers producing whole grain foods) understand the new WIC rules:

Federal Register, December 2007, actual rules – 68 page document. Download now (423K PDF). See especially pages 68975-6, 68990-3, 69002-3, and 69012 for information specific to whole grains.

Sample List of WIC-qualifying Whole Grain Products, distributed at the National WIC Association Implementation Summit, March 11, 2008 – 2 page document. Download now (485K PDF). This handout also includes a brief "Whole Grains 101" to get state and local WIC programs started with whole grains.

Educational Resources for WIC programs 

The Whole Grains Council has a wide variety of resources to help state and local WIC programs educate their staffs and WIC participants. All of these resources are provided free of charge to WIC programs. Click on the items to learn more.

Handouts (including some in Spanish)

A Powerpoint presentation called "Whole Grains at Every Meal"

Easy Family-Friendly Recipes with Whole Grains 

Promotional materials, including buttons, stickers and posters