Exposing People to Whole Grains Improves Acceptability of Whole Grains

Just because someone says they don’t like whole grains, doesn’t mean we should write off their interest immediately. In fact, changing the food environment by simply exposing these people to whole grains is enough to change their attitudes, a new study shows. In this study, researchers provided 45 healthy adults with either refined grain or whole grain products to take home for six weeks. Researchers measured how much of the provided grain foods were eaten, and they measured if people associated different types of grains with either an unpleasant or pleasant taste before and after the study using an implicit association computer test with measured response times. The whole grain group consumed just as much of their provided grains as the refined grains group, and individuals who considered whole grains as unpleasant tasting before the study were significantly more likely to change their tune and consider whole grains to be pleasant tasting after being provided with the whole grain foods.
Front Nutr. 2024 Sep 30:11:1408256. doi: 10.3389/fnut.2024.1408256. eCollection 2024. (De Leon A et al.)