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Below is a selection of recent press releases and news items. If you would like to be included on our media list to receive press releases from the Whole Grains Council, please contact Sandy Mason (617-896-4888).
2021 Selected News and Press Releases
New Survey from the Whole Grains Council Finds More Than Half of Consumers Are Eating More Whole Grains Than They Did Five Years Ago (July 28, 2021)
Our 2021 Whole Grains Consumer Insights Survey ﬁndings show whole grain consumption is on the rise.
2018 selected news and Press Releases
Whole Grains Council Conference November 4-6 (June 14, 2018)
This year’s Oldways Whole Grains Council Conference in Seattle, WA will spotlight cutting-edge food industry trends.
2017 SELECTED NEWS AND PRESS RELEASES
The Best Dietary Change According to Experts? Switching to Whole Grains (December 14, 2017)
The Oldways Whole Grains Council recently participated in the Whole Grain Summit in Vienna, Austria, where compelling data showed the huge improvements in public health possible through switching to whole grains. An intensive two-year action plan is underway to encourage global changes.
Nominate a Charity for the Oldways Whole Grains Council’s Good Grains for a Good Cause (July 24, 2017)
At the end of Whole Grains Month (Septemeber), one qualifying charity will be randomly selected to win a wealth of delicious whole grain foods. Cast your vote, and help bring more whole grains to more people.
Make ALL Your Grains Whole on Whole Grain Sampling Day March 29 (March 7, 2017)
Join the Oldways Whole Grains Council and more than 100 partner organizations (including ShopRite, FoodCorps, Bob’s Red Mill, Hodgson Mills, Bruegger’s Bagels, and many more) in celebrating the 6th annual Whole Grain Sampling Day on Wednesday, March 29, 2017.
New 50%+ Whole Grain Stamp Highlights Products Made Primarily with Whole Grains, to Meet Heightened Consumer Interest (February 28, 2017)
The Oldways Whole Grains Council launches a NEW packaging symbol to showcase whole grain products made primarily with whole grains.
2016 Selected News and Press Releases
Whole Grains Away From Home Conference Sept. 25-27 (July 13, 2016)
The Oldways Whole Grains Council announces a cutting edge conference to nurture and encourage the proliferation of whole grains in the food service sector.
2015 selected news and press releases
Most Americans Now Make Half Their Grains Whole (August 31, 2015)
Our 2015 Whole Grains Consumer Insights Survey details the momentum behind whole grains, with some intriguing data.
WGC’s Instagram Contest Celebrates Whole Grains Month (July 30, 2015)
Show how you “Share the Goodness” of whole grains with others, by posting photos on Instagram, and you may win $500 in cash or a $250 gift card.
No Foolin’! Whole Grain Sampling Day is April 1, 2015 (February 2, 2015)
Oldways and the Whole Grains Council invites consumers to participate in Whole Grain Sampling Day on April 1, 2015.
Call for Industry to Participate in 4th Annual Whole Grain Sampling Day (January 7, 2015)
Oldways and the Whole Grains Council invites restaurants, foodservice, food trucks, supermarkets and manufacturers to participate in Whole Grain Sampling Day on April 1, 2015.
2014 selected news and press releases
“Make the Switch” Contest Winners Announced (October 14, 2014)
People across the country voted with their taste buds in the Make the Swtich Contest, organized by Oldways and its Whole Grains Council (WGC). Check out the winners here!
Whole Grains: Breaking Barriers (July 23, 2014)
Oldways and the Whole Grains Council announce a cutting-edge conference to tackle controversial topics, November 9-11 in Boston.
Make the Switch to Whole Grains and Win! (July 8, 2014)
Oldways and the Whole Grains Council are encouraging people everywhere to “Make the Switch” to include more nutritious and delicious whole grains this September, during Whole Grains Month.
Food Industry Invited to Participate in Whole Grain Sampling Day (January 10, 2014)
Oldways and the Whole Grains Council invites restaurants, foodservice, food trucks, supermarkets and manufacturers to participate in Whole Grain Sampling Day on April 2, 2014.
2013 Selected News and Press Releases
Snack in a Backpack Wins Good Grains for a Good Cause Project (October 10, 2013)
Whole Grains Council honors food-based charities during Whole Grains Month.
What about Grain Brain? (September 13, 2013)
Click on the link above, to read the WGC’s statement on the book Grain Brain.
Whole Grains Council Announces Good Grains for a Good Cause (July 23 2013)
Celebrate Whole Grains Month this September by honoring food-based charities across the nation.
2012 SELECTED NEWS AND PRESS RELEASES
2012 Whole Grains Challenge Winners Chosen (December 18 2012)
Top Schools Receive Healthy Whole Grain Workshop with Guest Chef
Call for Submissions: 6th Annual Whole Grains Challenge Starts Now (October 1, 2012)
Entry Form is open and all K-12 schools are encouraged to participate.
Whole Grain Month Features Deal of the Day Calendar and Recipe Makeover Contest (August 20, 2012)
WGC announces plans for month-long celebration of whole grains with contests, sweepstakes and daily deals to be revealed from members.
Whole Grains Council Kicks Oﬀ 6th Annual Whole Grains Challenge (June 22, 2012)
National Award Program Recognizes Creative K-12 School Food; Winning School Will Receive Guest Chef, Healthy Whole Grain Workshop.
Whole Grain Summit Award Presented to Oldways and Whole Grains Council (May 24, 2012)
Oldways and WGC Receive 2012 Grains for Health Award
National Whole Grain Sampling Day is April 4(Mar 7, 2012)
Consumers invited to join in the fun at partner events nationwide.
First-ever Whole Grain Sampling Day Slated for April 4, 2012 (Jan 26, 2012)
Food industry – from restaurants to manufacturers to grocers – invited to participate
2011 Selected News and Press Releases
2011 Whole Grains Challenge Awards Program Concludes (Nov 16, 2011)
Foodservice Winners in Nine Categories Receive Praise and Prizes
Stampede Winner Awarded $5k and Year’s Worth of Quaker Whole Grains (Oct 12, 2011)
Whole Grains Council Announces Sweepstakes Winners
Whole Grains Council Kicks oﬀ 5th Annual Whole Grains Challenge (Sept 15, 2011)
National Award Program Recognizes Creative Foodservice Outlets
Stampede Sweepstakes Oﬀers Big Prizes (August 16, 2011)
Exciting Sweepstakes to run during September for Whole Grains Month.
Whole Grain Stamp Now on 5,000 Products in 22 Countries (March 29, 2011)
Number of Products Bearing the Stamp Increases 25% in 9 Months
2010 Selected News and Press Releases
2010 Whole Grains Challenge Winners Announced (November 30, 2010)
Oldways & the WGC Salute Pace-setters and Pioneers
Whole Grain Stamp now on 4,000 Producs in 21 Countries (July 28, 2010)
Boston Non-Proﬁt Spurs Whole Grain Momentum
Award-Winning Chef Cooks for “I Love My Whole Grains” Contest Winner (January 6, 2010)
Diabetic Mom Learns about Whole Grains
2009 News and Press Releases
2009 Whole Grains Challenge Winners Announced (November 19, 2009)
Third annual competition awards whole grain eﬀorts of restaurants, schools
Whole Grain Stamp Approach Praised by IOM (October 28, 2009)
Institute of Medicine urges FDA to require whole grain labeling
Winners Announced for “I Love My Whole Grains” contest (October 20, 2009)
Top winner receives services of a personal chef in her home
Whole Grain Stamp Milestone: 3000 Products (October 6, 2009)
Stamp now in many languages and in 14 countries
Win the Services of a Personal Chef (August 20, 2009)
“I Love My Whole Grains” contest celebrates Whole Grains Month in September
Are Consumers Making Half Their Grains Whole? (April 24, 2009) 204K PDF
WGC’s Innovative Programs Measure and Nudge Progress
WGC Submits Comments to Dietary Guidelines Advisory Committee (April 16, 2009) 340K PDF
Suggestions for strengthening the call for whole grains in the 2010 Dietary Guidelines
2008 News and Press Releases
Foodservice Contest and Food Drive Guarantee WG Access to Millions (Nov. 12, 2008)
Whole Grains Challenge winners announced; 129.9 tons of whole grains donated
7 Tons of Whole Grains Donated to Worthy Causes (August 27, 2008)
“Giveaway” and other programs celebrate Whole Grains Month in September
FDA Expands Whole Grain Health Claim
Brown rice oﬃcially recognized for its long-standing health beneﬁts.
Whole Grain Stamp Launched in UK
British Bakels becomes ﬁrst company to use Stamp outside US and Canada
Successful Whole Grain Stamp Program Expands (February 5, 2008)
Canadian Stamp and Restaurant Menu Symbol Introduced
Sprouted Grains Recognized as Whole Grains
USDA / FSIS allows whole grain status for sprouted grains
11 Years of Whole Grain Health Claims
Evidence for oatmeal’s health beneﬁts continues to grow
2007 News and Press Releases
Whole Grains for the Holidays
Suggestions for enjoying more whole grains in December.
Whole Grains Momentum Surges (November 9, 2007 — a report on the “Just Ask” conference)
Consumers Respond Strongly to Increased Availability & Variety
Colonel Grain Wants You!
Details on our 2007 Whole Grains Challenge
“Whole Grains Challenge” National Winners Announced (September 4, 2007)
As part of Whole Grains Month celebration
Top 10 Whole Grain School Lunch Ideas (July 24, 2007)
Great story ideas, just in time for Back to School
2006 News and Press Releases
“Packaging Innovation of the Year” (October 4, 2006)
The Stamp is honored for success as a consumer tool
USDA Approves Expanded Stamp Use (August 21, 2006)
WG Stamp now OK on products containing meat & poultry
Government Cracks Down on Junk Food (July 31, 2006)
More whole grains in store for schools
Phase II Stamp Graphic Revealed (June 9, 2006)
Successful, familiar Stamp sports new wording
Enhancements to WG Stamp Program (Apr. 19, 2006)
Grams give consumers more information for wiser choices
Statement on FDA Whole Grains Guidance (Feb. 15, 2006)
WGC continues with Whole Grain Stamp program
WG Consumption Increasing Steadily (Jan. 24, 2006)
Oldways and WGC develop new action plan on whole grains