Health Benefits Knowledge Increases Whole Grain Interest

A group of scientists in Northern Ireland conducted a series of focus groups to explore the attitudes to and awareness of whole grains, perceived barriers and facilitators of whole grains consumption and feelings about how best to promote consumption. The focus groups were composed of those responsible for purchasing food in their household. They found that participants were generally aware of the term “whole grain” yet many barriers to consumption remained despite the increase in availability and promotion in the UK. Despite this it is noteworthy that after reading about health benefits, mothers of young children discussed introducing whole grains to their children in order to establish lifelong habits. 
Public Health Nutrition. 2012; 16(4): 743-751. [Epub July 4, 2012] (McMackin et al.)