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The Whole Grain Stamp hit a major milestone this week: It’s now being used on more than 2,000 products. We’ll admit it’s a thrill to see “our baby” grow up, go out in the world, and be successful.
The Stamp has come a long way since its introduction in January of 2005, when just two companies jumped on board immediately. Now that consumers increasingly look for the Whole Grain Stamp when they shop, more than 200 companies have adopted this standard symbol.
A few more fun facts about the Whole Grain Stamp:
It’s now being used in 5 countries (USA, UK, Canada, Mexico, Dominican Republic).
It’s available in three languages (English, French, Spanish).
It’s even used on beverages (brown rice milk, sparkling whole grain / juice drink).
Consumers will see it more than one billion times in 2008.
Recently the Center for Science in the Public Interest sued a major bread manufacturer for highlighting the whole grain-ness of its bread without clearly indicating just how much whole grain is in a serving.
Foods that use the Whole Grain Stamp always state their whole grain content clearly, with the number of grams of whole grain per serving right on the Stamp. Consumers can use the Stamp numbers to make product comparisions and choose just the level of whole grain content they want.
Time to get back to work now, and start down the road toward 3,000 products! (Cynthia – August 1, 2008)