If you’re trying to eat more protein, you’re not alone. But if the only things that come to mind when you think “protein” are grilled meats and Greek yogurt, a simple swap for boosting your protein intake could be hiding right under your nose: just switch to whole grains! Most grains have about 25% more protein when eaten their whole form; whole wheat flour, for example, has 28% more protein than refined wheat flour.

Here’s some food for thought: Of the six foods below, which have the most protein?

You might be surprised to learn that all six foods contain about 6 grams of protein each. Since a sedentary man needs about 56 grams of protein a day, and a sedentary woman about 46 grams a day, whole grains can make a significant contribution to your daily protein needs. 

That’s good news, given that so many of us are looking for more protein. According to a 2014 Mintel report  titled “Protein Fever,” one-quarter of Americans said they were eating more protein than a year ago. In a 2015 analysis, NPD Group said, “It’s protein’s time to shine” and went on to say that heightened interest in protein extends to all age groups.

In a late 2015 Forbes.com article, Phil Lempert predicted that, “In 2016 we will see new kinds of proteins that are more sustainable and affordable than animal sources. Algae, nuts, vegetables, yeast and even insects will be used as ingredients to up the protein punch.” And sure enough, a few manufacturers are responding by adding cricket flour to boost protein content. Or adding peanut flour to brands that never contained it before, to the consternation of some with peanut allergies. 

Given that companies are looking for a protein punch in every place imaginable, it is only a matter of time before manufacturers embrace the added value of whole grains, rather than trying to disassemble nature and put it back together again. Especially since whole grains also boast a host of other taste, environmental, and nutrition benefits.

Join us in spreading the word. Whole grains offer great value, because they’re significantly higher in protein than refined grains. Download our handout called “Protein? In Grains? Yes!” if you’d like to know more. (Cynthia)