December 2025

Assorted Grains in bowls and slices of bread
It’s a question we get time and time again at the Oldways Whole Grains Council. And for a good reason -- there are lots of strong contenders.
BirdDogBaking_with grain.jpeg
Our survey results are in: over 40% of consumers value grain products made with local grains and nearly 50% of consumers would be motivated to buy more local grains if they had the opportunity to taste them.