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We hope you’re planning to join us September 14 & 15, 2020 in Rio de Janeiro! As you put together your 2020 marketing budget, make sure to plan ahead to take part in this conference.
The conference will feature Oldways’ trademark mix of inﬂuential scientists, health professionals, chefs, and media, and will be a much-anticipated event. We urge you to plan your marketing budget now, to get maximum visibility as a sponsor at this event.
New and Better sponsor opportunities
Whether you take advantage of one of our high-value sponsor packages, or you assemble your own assortment of beneﬁts using our “à la carte” options, there are all kinds of ways to increase impact and visibility for your company, its products, and your team’s expertise.
Valuable Payback on Your Conference Sponsorship
Companies who sponsor our conferences derive extra beneﬁts that provide an excellent return on their marketing investment. These beneﬁts for your company include:
Up-close-and-personal access to top media, for your company and your products. For less money than you’d spend on a single print ad, you can invest in a sponsorship that lets you eat lunch with an editor from publications like Good Housekeeping or Cooking Light, or with an AP writer or top blogger. Your display table puts your products front and center; your logo on conference materials reinforces your brand; and your foods served at meals and breaks provide an unparalleled opportunity for media and key inﬂuencers to sample your wares and spread the word to others.
The opportunity to collaborate on messages important to you. While we determine the overall conference theme and ﬂow, we invite our key sponsors to suggest potential non-commercial speakers and topics that might also enhance the program. That’s why it’s important to commit early to sponsorship, before the program is ﬁnal.
Goodwill among health professionals, policymakers and other important attendees. If it’s important to you to be known as a company that believes strongly in healthy products, make your values manifest by being a whole grains conference sponsor.
Competitive advantage. You’ll stand out if you’re a sponsor and your major competitors aren’t. If your competitors have already decided to be sponsors, your sponsorship becomes even more important, to assert your comparative market strength and your commitment to healthy products.
Delivering a strong message in support of the value of whole grains is especially important at a time when consumers are looking for transparency, authenticity and trustworthiness from their favorite brands. We know that WGC members face many competing demands on their marketing budgets, and we pledge that your sponsorship will be money well spent.
We oﬀer sponsorship opportunities for every level of interest and every budget. Our standard sponsor packages oﬀer the best bang for your buck, but we also have a wide range of à la carte options to ﬁt every budget and meet your unique marketing goals. Contact Caroline Sluyter at 617-896-4832 to brainstorm the possibilities.
We hope you will review the beneﬁts and costs, and will decide to invest in Oldways’ proven track record of developing accountable and unique events. In the last two decades, we’ve organized more than 50 conferences and educational programs not only in the US but also from China to Chile and Italy to Iceland.
Past Sponsors’ Testimonials
Our previous whole grains conferences in November 2004, January 2006, November 2007, April 2009, January 2011, October 2012, November 2014, September 2016, and November 2018 are compelling proof of Oldways’ ability to positively position healthy foods like yours for inﬂuential media. Here are a few quotes from satisﬁed sponsors of our earlier whole grains conferences:
“As a company sponsor I was very impressed with the amount of great business contacts that this conference provided. I got more qualiﬁed leads at the Whole Grains Conference than I expected or have ever obtained at any other conference. The format, speakers and meal setups provided many opportunities to meet the people that I wanted to meet in a comfortable and inviting environment. Thank you Whole Grains Council and Oldways.”
Mike Orlando, Sunnyland Mills
“ I always learn so much from the whole grains conferences, and I ﬁnd it is a great way to meet others who are passionate about the topic. As one of the original whole grain companies, Quaker is always happy to be a part of this wonderfully diverse program.”
Lisa Carlson, The Quaker Oats Company
“What a great conference! Best yet. The speakers were well-prepared and came from so many diﬀerent perspectives. I always appreciate these events because they build alliances, inspire understanding and encourage open-mindedness.”
Maria Emmer-Aanes, Nature’s Path Organic Foods
“We truly appreciate all the exposure our breads received. It was a fantastic conference and certainly showed a great deal of hard, hard work by all of you at Oldways.”
Joan Rubschlager, Rubschlager Breads
“USA Rice enjoyed participating in this important conference and connecting with a diverse audience genuinely committed to promoting healthful eating with whole grains. The conference was a great success, much to the credit of you and all the folks at Oldways/ Whole Grains Council who worked hard to deliver a wonderful program along with delicious and creative meals.”
Judy Rusignuolo, USA Rice Federation
arrange your sponsorship or supporting contribution
Please contact Caroline Sluyter at 617-896-4832 (Caroline@oldwayspt.org).
We’ll advise you on the most cost-eﬀective way to leverage your marketing budget for a successful sponsorship of our next whole grains conference!