What if there were one day when, everywhere you went, there were opportunities to try delicious whole grain foods?

You’d stop into the cafeteria at your workplace, and you’d be offered a taste of quinoa salad. Your teenager would duck into a quick-serve restaurant, and they’d ask, “Would you like that on a whole grain wrap, instead of the usual bun?” In the park downtown, a food company would be passing out granola bars to joggers. At dinner, as you serve whole grain pasta to your family, your fourth-grader would report about the whole grain pizza in her school lunch.

Check out our video, below, to get inspired about Whole Grain Sampling Day.


Get inspired now for whole grain sampling day 2017 

Check out HOw our partners celebrated Whole Grain Sampling Day 2017

Meet our 2017 Whole Grain Sampling Day Partners

Organizations and Nonprofits

  • American Institute for Cancer Research
  • FoodCorps
  • Grain Foods Foundation
  • Healthy Dining Finder
  • Home Baking Association
  • Save Our Sexy
  • Wheat Foods Council

Healthcare & Foodservice

  • Henderson County Department of Public Health (Hendersonville, NC)
  • Heritage Valley Health System (Moon Township, PA)
  • Nutrition Counseling Center (New London, NH)
  • Private Practice (Lorraine Matthews-Antosiewicz, RD)
  • Rio Grande Regional Hospital & the Diabetes Management Center
  • University of Florida Extension
  • University of Tennessee Medical Center
  • WakeMed Cary Hospital (Cary, NC)


  • b.good
  • Bon Me (Boston, MA)
  • Bruegger’s Bagels
  • California Pizza Kitchen
  • Flour Bakery + Cafe (Boston, MA)
  • Maggiano’s Little Italy
  • Mei Mei (Boston, MA)
  • Oat Shop (Somerville, MA)


  • Atlantic Superstore 
  • C&S Wholesale Grocers
  • Choices Markets
  • Coborn’s
  • Family Fare Supermarkets
  • Giant Food
  • Harmons
  • Hannaford
  • Hendersonville Community Coop
  • Hy-Vee
  • Martin’s Food Markets
  • Martin’s Super Markets
  • Reasor’s
  • Rouses Supermarkets
  • ShopRite
  • Skogen’s Festival Foods
  • Stop & Shop
  • Weis Markets

Manufacturers & Food Companies

  • Ancient Harvest
  • Bob’s Red Mill
  • Crunchmaster
  • General Mills
  • Grainful
  • Harvest Stone
  • Hodgson Mill
  • Homefree
  • House-Autry Mills
  • Minute Rice
  • nature2kitchen — Wondergrain
  • Riceland
  • Success Rice
  • Tenera Grains
  • The Teff Company
  • To Your Health Sprouted Flour Co.
  • Upfront Foods
  • Urban Hippie Granola
  • Way Better Snacks


  • Arizona State University
  • Boston College
  • Boston University
  • Carroll University
  • Clemson University
  • Columbia University
  • Culinary Institute of America
  • Dartmouth
  • Davidson College
  • DePaul University
  • Edgewood College
  • George Mason University
  • Georgetown University
  • Harvard
  • Hillsborough Community College
  • Indiana University Bloomington
  • LaSalle University
  • Johnson & Wales University
  • Loyola University (New Orleans, LA)
  • Michigan State University
  • Mississippi State University
  • Nicholls State University
  • North Carolina State University
  • Northeastern University
  • Oakland Community College
  • Oklahoma State University
  • Penn State
  • Santa Barbara City College
  • Skidmore College
  • Smith College
  • South Dakota State University
  • SUNY Cortland
  • Syracuse University
  • Texas A&M University
  • Towson University
  • Tulane University
  • University of Alabama
  • University of Alaska — Fairbanks
  • University of Arizona
  • University of Arkansas
  • University of Arkansas Pulaski Technical College’s Culinary Arts and Hospitality Management Institute
  • University of Florida
  • University of Illinois
  • University of Iowa
  • University of Kansas
  • University of Louisville
  • University of Maryland
  • University of Massachusetts — Amherst
  • University of Michigan
  • University of Minnesota
  • University of Missouri
  • University of Oklahoma Physicians Clinic 
  • University of Pittsburgh
  • University of Southern California
  • University of Utah
  • University of Vermont
  • University of Wisconsin — Green Bay
  • University of Wyoming
  • Utah State University
  • Virginia Tech
  • Washington State University
  • West Virginia University


2017 WGSD Media Buzz


Previous Whole Grain Sampling Day Celebrations (2012-2016)

Check out how Whole Grain Sampling Day was celebrated during previous years, as you complete plans for your own Sampling Day partner activity:


Learn How — and Why — to Take Part in Whole Grain Sampling Day 2017


Sign Up Officially as a WGSD Partner

Click here to fill out our online WGSD Partners form. Right up through Sampling Day, we’ll list our partners’ plans and activities here on our website, to help drive traffic and media attention to your good ideas. Signing up is not required, but who doesn’t like free publicity? The sooner you sign up, the more visibility you get. 


Downloadable Resources to Help Implement Your WGSD Plans

The Whole Grains Council provides a full suite of resources for companies and organizations planning to take part in Whole Grain Sampling Day. 

Get Social Media Inspiration
Once you’ve planned your 2017 WGSD events and promotions, you’ll want to talk them up on social media, from Facebook and Twitter to Instagram and Pinterest. One place to start is our collection of WGSD Tweets. Click here to download Tweets. And if you write your own, use the hashtag #SampleWholeGrains.

Plan a Whole Grain Trivia Contest
Check out our Whole Grain Trivia Contest Kit, which comes with resources and questions that are a perfect addition to any whole grain promotion.

Customize a Press Release
Download this customizable press release to announce your Whole Grain Sampling Day plans and build momentum. 

Explain the Benefits of Whole Grains
Our “Whole Grains 101” Welcome to Whole Grains brochure explains why everyone should enjoy more whole grains. It makes a great handout in conjunction with your WGSD events and promotions. There are three great options for taking advantage of this brochure:

• You can order the brochure pre-printed, at cost, from the Oldways Store. (Oldways is the parent organization of the Whole Grains Council.)

• You can download a PDF and print it yourself or provide a link on your website.

• We can co-brand the brochure with your logo, and supply you a PDF you can take to your printer or make available electronically. Contact Kelly Toups (617-896-4884) if you’d like to learn how we can work with you to co-brand our Whole Grains 101 brochure.

Want other handouts, including information in Spanish? We have plenty of them here on our website. We also have a Whole Grains Store Tour, perfect for RDs and other health professionals who would like to educate shoppers about whole grains.

Order Buttons, Stickers and Posters
We offer buttons, stickers and posters at cost to commercial ventures – and free to nonprofits and educational groups. Click here to see what’s available and find out how to order.

Download Graphics for Sampling Day Partners
Need graphics to promote your Whole Grain Sampling Day events and activities? We’ve got just what you need. Perfect for signs, table tents, t-shirts and banners, or to liven up your website and social media posts.