Organic Wheat Judged Tastier

Scientists at the University of Alberta baked whole wheat bread using the same cultivar of hard red spring wheat grown both conventionally and organically. They then asked 384 consumers to rate the taste – once, with unlabeled samples and no knowledge of the different origins, and again, after the breads had been labeled and the different growing conditions described. Consumers rated the taste of the organic bread higher both in the blind test and the informed test. Their ratings were unaffected by information on the environmental benefits of organic farming, but they liked the organic bread even more after learning of the potential health benefits of organically-grown foods.
Journal of Food Science, May 2008; 73(4): H50-7