Whole Grain Labels Help Consumers Identify and Purchase Whole Grain Products

The best whole grain guidance is meaningless if consumers can’t find these products at the store. In this online experiment of 2,013 Australian adults, those seeing products with color-coded whole grain labeling were significantly more likely to identify the products highest in whole grains and express interest in purchasing them, compared with adults who were shown images of whole grain products that contained no special whole grain labeling. This research adds to the existing body of evidence that whole grain labels can be an effective public health tool.
Nutr Metab Cardiovasc Dis. 2025 Oct 9:104406. doi: 10.1016/j.numecd.2025.104406. Online ahead of print. (Sengupta A et al.)