We introduced the bilingual Canadian version of the Whole Grain Stamp early last year. As often happens with new programs, a few nimble, smaller companies were able to jump on board right away, while several larger companies – which must plan farther ahead, as big ships are harder to turn – began checking out this new way to communicate with customers.

Now, a year after the first Whole Grain Stamps appeared in Canada, two big “ships” have turned in our direction. Today we’re delighted to report that FritoLay Canada has reformulated their Tostitos line so that almost all varieties (like Hint of Lime and Spicy Quesadilla) are now made with 14g of delicious whole grains per serving.

True confessions: I was a French major in college, so I get a real kick out of seeing information about the Stamp and about the Whole Grains Council in both English and French on the Tostitos packaging and on the company’s website. Je suis bien contente qu’ils ont décidé de faire cette changement dans leurs produits, and de profiter de l’occasion de rensiegner leurs clients sur les bienfaits des grains entiers.

While I was in Canada I popped into a supermarket and noticed that Kellogg’s Canada has also started rolling out the Whole Grain Stamp on products like its Multigrain Rice Krispies. What fun to see the Whole Grain Stamp as big as good ol’ Crackle, right there on the back of the package.

Just as in the U.S., Canadians are urged by their government to make at least half their grains whole, and to eat at least three servings of whole grains a day. Now, with the Whole Grain Stamp becoming more common in Canada, Canadians will find it’s becoming easier and easier to find a good variety of whole grain products.

Overall, 147 products have now been approved to use the Stamp in Canada, with more being added – and made public – every week. (Cindy)