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Being a member of the Whole Grains Council oﬀers opportunities to make your company and your products more visible – on our website, in our newsletter, and elsewhere. Here are some of the most obvious ones. If you see some other place that we could help you AND add to the richness of our website’s content, please contact us with your suggestions. Many of our links and new content additions started as member ideas!
Overview of Website Visibility Opportunities
Here’s a list of the main opportunities, with full descriptions below. All website marketing opportunities are free of charge and are included with your membership. NOW is the time to update your information throughout the website, to take FULL advantage of your WGC membership. Contact Caroline Sluyter at (617) 896-4832 or firstname.lastname@example.org.
Find Whole Grains Lists
… Retail Product List for Consumers (with foodservice / sprouted / GF options)
… Gluten Free Products by mail order list
… Consumer Mail Order list
… Wholesale Ingredients list
… Restaurant Chains list
… Photo Gallery Images
… WG Sales Are Up – Stats and Quotes
… Member Directory
… WG Health Studies
“FIND Whole Grains” Lists
One of the main missions of the WGC is to help consumers ﬁnd whole grain products. We are constantly increasing the resources that help consumers ﬁnd your products. These lists include
a. Retail Product List for Consumers (Stamped Products)
All products registered to use the Whole Grain Stamp are automatically added to this list (unless you have asked us not to list them). Make sure we have a Product Registration Form for all your qualifying whole grain retail products – whether the packaging shows the Stamp yet or not – so all your products can be fully represented here.
b. Foodservice Products
Our main retail product list now has a search option so that visitors can ﬁlter for foodservice products only. If you’re selling to foodservice, make sure your products are tagged to show up under foodservice.
c. Gluten Free Products by Mail Order list
Our Gluten Free page is one of the most-visited pages on the WGC website. If you sell gluten free products directly to consumers, we can include you here.
e. Wholesale Grains list
Are you selling whole grains and ﬂour B2B? Check how we can add you to this list.
f. Restaurant List for Consumers
We keep a list of national chain restaurants featuring whole grains. If your foodservice division sells ingredients or products to one of the chains, tell us, and we’ll add them to the list so you’ll sell more (and so your restaurant customers will appreciate that you told us about them!).
Journalists contact the WGC daily, and we do everything we can to get our members’ companies and products included in top newspapers and magazines. You can help us help you, by sending us information in these ways:
a. Photo Gallery Photos
Journalists writing general stories on the beneﬁts of whole grains turn to our Photo Gallery for generic whole grain photos. These are UNBRANDED photos – yet they still oﬀer great promotional opportunity. Your company will be mentioned in the credit line… your product category will be emblazoned in readers’ minds… and journalists may be inspired to contact you for quotes. We post low-res photos, so that journalists must contact us for the actual photos. This gives our media team an opportunity to oﬀer contacts and more information for pending whole grain stories. Contact us now – we need photos such as a steaming bowl of oatmeal, a dish of crunchy ﬂakes with fruit, whole grain cakes, cookies, crackers, grains growing in the ﬁeld, etc.
b. Whole Grain Statistics
Journalists LOVE statistics for their stories. Please consider sharing information on your whole grain successes if it furthers your marketing goals, especially if you can include industry data such as AC Nielsen, SPINS, InfoScan, etc. We used to have quotes like the one below on the website, but took them down when they became updated. We’d love some new ones.
Hodgson Mills, a leading manufacturer of whole grain pasta, reports that as a category, total Pasta unit sales (individual packages) in the U.S. were down 2.8% for the 12 month period ending May 2005. Hodgson Mill’s pasta sales were up 20.3% during the same time period.
Paul Kirby, VP Sales & Marketing (August, 2005)
We welcome fresh quotes. Listing a quote on this page increases the chances that journalists will contact you for inclusion in a story on whole grains. Just email us, and we’ll post it for you.
OTHER LINKS ON THE WGC WEBSITE
Here are some additional marketing opportunities on the WGC website:
a. Member Directory
All members are automatically added to this list as soon as they are members in good standing. Your listing links to the website of your choice
We can post selected recipes from your company in our Recipes section, and link back to your website.
c. Whole Grain Health Studies
If your company knows of any peer-reviewed published health studies that show new beneﬁts of your products, make sure we’re aware of them, so we can add them to this page.
e. Guest Blog
If you have news or an “Op Ed” piece that is clearly NOT simply self-promotion, we can consider it as a guest blog. Take a look at three past examples of members’ guest blogs, and get inspired. (We don’t do this often, so you need to have a really good idea!) If you’d like to submit a guest blog, email Kelly Toups with your idea, before you write it.
Our “Just Ask for Whole Grains” consumer newsletter
Every month we send out an e-newsletter ﬁlled with information about the latest whole grain tips, health research, recipes – and deals. If your company is running a whole grains sweepstake or giveaway, oﬀering coupons on your website, or doing anything else that could qualify as a “deal or discount,” contact Kelly Toups.
Now is the time to update your information on the WGC site, to make sure you are taking FULL advantage of your Whole Grains Council membership. Contact Caroline Sluyter (email@example.com) with any updates.