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QUALIFYING PRODUCTS IN BRAZIL
There are three guidelines speciﬁc to Brazilian whole grain labeling regulations that must be followed when using the Whole Grain Stamp on products sold in Brazil:
- The product’s whole grain ingredients will need to make up at least 30% of the ﬁnal product weight.
- The product must contain more whole grain than reﬁned grain.
- The % of the product that is whole grain must be stated on the package close to the Whole Grain Stamp.
DETERMINING WHICH STAMP TO USE
In Brazil, the 100% Stamp can only appear on products where 100% of the ingredients are whole grain. (In the U.S., by contrast, products where 100% of the grain is whole grain, can use the 100% Whole Grain Stamp.) This means that in Brazil a bag of brown rice, or a sack of whole grain ﬂour, or a box of oatmeal can use the 100% Stamp, as long as they have no added non-whole-grain ingredients.
Similarly, in Brazil, the 50%+ Stamp can only appear on products where at least half of the product (by weight) is whole grain. (In the U.S., by contrast, products where at least half of the grain is whole grain, can use the 50%+ Stamp.)
As in the U.S., Brazilian products must contain at least 8g of whole grain per labeled serving to bear the Whole Grain Stamp. All requirements for using the Basic Stamp are the same in the U.S. and in Brazil.