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WGC Plans & Projects for 2020

 

Ongoing Support for Whole Grain Education, Research and Consumption. As always, we’re working hard to educate consumers about the nutritional and culinary benefits of whole grains and to help them identify whole grains when they’re buying groceries or eating out. We also provide assistance to researchers, schools and nonprofits to help advance the whole grain momentum.

  • Media Advocacy — We respond to frequent media inquiries and field regular interviews about the health benefits of whole grains and about the latest industry trends. We work to push the whole grain momentum forward by helping journalists write accurate and compelling stories about whole grains, in both the consumer press and the trade press. 
  • Educational Materials for Schools and Nonprofits – Most of our educational materials, handouts, recipes, and brochures are available as free, downloadable files that anyone can access and print. Additionally, we offer schools, health clinics, SNAP/WIC program offices, food banks and other nonprofits access to free educational materials including posters, buttons, and stickers. 
  • Assistance to Researchers – We help those studying whole grains by supplying information about the whole grain content of products and by offering data and insight into consumer trends. On our website we highlight the findings of whole grain research from around the world and periodically compile summaries of these studies.
 

Support for Health Professionals and Foodservice.  We can’t be everywhere, running demos and sampling events, so we partner with supermarkets, hospitals, universities and other foodservice providers to promote hands-on tasting opportunities and other activities

  • Whole Grain Sampling Day - Our annual celebration falls on Wednesday, March 25 this year. For a full list of live events planned around the country, check out our map of scheduled activities.
  • Whole Grain Resources- We’re continually creating and updating resources and content that companies and health professionals can use with consumers, on social media, and at tradeshows. Most recently we created a new Whole Grain Whole Day infographic, and Whole Grain Tips for Seniors handout. We’ll be releasing more content throughout 2020, including more resources for use in schools and with children. We will continue to translate many of our most popular handouts into other languages as well.
 

Regulatory Advocacy. We continue to be active on both the national and international level, in advocating for clear whole grain definitions and supportive dietary guidelines.

  • Official Comments and Media Statements – We routinely submit official comments on proposed government regulatory changes. Most recently, in March we submitted comments to ANVISA (Brazilian Health Regulatory Agency) on proposed whole grain definitions and regulations, and in December we submitted comments to the Mexican Ministry of Economy on draft changes to package labeling regulations. We also release media statements when there is breaking news – whether regulatory or scientific.
  • 2020 Dietary Guidelines – We’ve always got our eye on the regulatory decisions on the horizon and will be very actively supporting and advocating for a strong role for whole grains in the 2020 Dietary Guidelines. 
  • International Whole Grain Initiatives Working Groups — Kelly Toups and Caroline Sluyter are both involved in the international working groups that came out of the Vienna Whole Grain Summit in November 2017. These working groups are aimed at advancing consumer education and promoting whole grain consumption worldwide by supporting the development of Public-Private Partnerships, by assembling science-based arguments to counter common grain myths. Overall, this initiative is working to harmonize whole grain definitions worldwide, to provide a better foundation for research, regulation/labeling and manufacturing.
  • International Whole Grain Summit – The WGC team will be working alongside international colleagues to plan the next Whole Grain Summit in Rome, November 16-18, 2020. We will be helping to shape the agenda and identify key topics and issues to be covered. Much like the Whole Grain Initiative working groups, the purpose of this summit is to bring together whole grain advocates from around the world to discuss and coordinate consistent strategies for regulation, labeling, research, etc. 

 

Educational and promotional opportunities for WGC Member Companies.

  • Whole Grains Conference – Our 2020 Whole Grains Conference will take place September 14-15 in Rio de Janeiro, Brazil. This conference will offer participating companies the opportunity to network and learn about cutting-edge trends and industry best-practices. Our agenda will be packed with presentations from leading experts and our audience will be filled with media representatives, food service operators, chefs, manufacturers, RDs, and scientists. WGC member companies get their first registration free.
  • Whole Grains Month – Our annual month-long celebration of all things whole grain in September offers manufacturers a great opportunity for extra visibility and social media attention.